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Spearhead Technology | Head of Marketing Department

2 weeks ago


bangalore, India Spearhead Technology Full time

Job Title: Head of Digital Marketing

Location: Bengaluru

Shift: US Shift

Role Type: Full-Time (Onsite)


Job Summary:

We are seeking a dynamic and highly skilled Head of Digital Marketing to lead our digital and growth marketing initiatives. The ideal candidate will have a proven track record of at least 7 years of experience in Digital Marketing, Growth Marketing, Brand Marketing, and Brand Positioning, preferably in an IT company. This role demands a visionary leader who can craft and execute strategies to drive brand growth, enhance digital presence, and achieve measurable business outcomes.


Key Responsibilities:

1. Strategic Leadership:

  • Develop and implement a comprehensive digital marketing strategy aligned with organizational goals.
  • Lead the brand positioning and marketing efforts to establish a strong market presence.
  • Drive the digital transformation of marketing efforts by leveraging the latest tools and technologies.

2. Digital Marketing:

  • Oversee all digital channels including SEO, SEM, social media, email marketing, and paid campaigns.
  • Optimize digital campaigns using data analytics and performance metrics.
  • Manage and grow the company's online presence, ensuring alignment with business objectives.

3. Growth Marketing:

  • Create and execute growth marketing strategies to drive customer acquisition, engagement, and retention.
  • Utilize data-driven methodologies to identify new opportunities and optimize campaigns.
  • Collaborate with the product and sales teams to design marketing initiatives that drive revenue growth.

4. Brand Marketing and Positioning:

  • Develop and maintain the company’s brand identity, ensuring consistency across all channels.
  • Implement strategies to enhance brand equity and market differentiation.
  • Lead efforts to ensure a unified and impactful brand voice across marketing content.

5. Content Marketing:

  • Oversee the creation of high-quality content, including blogs, case studies, whitepapers, and webinars.
  • Ensure content aligns with brand messaging and engages target audiences effectively.

6. Lead Generation:

  • Design and execute lead generation campaigns to drive qualified leads for the sales team.
  • Use advanced tools and strategies to track, nurture, and convert leads into customers.

7. Website Management:

  • Oversee the management and optimization of the company website to enhance user experience and drive conversions.
  • Ensure the website reflects the brand’s messaging and is updated regularly with relevant content.

8. Team Leadership:

  • Build, mentor, and manage a high-performing digital marketing team.
  • Foster a culture of creativity, accountability, and data-driven decision-making within the team.

9. Collaboration:

  • Work closely with Sales, Product, and Client Services teams to ensure alignment of marketing initiatives.
  • Represent the digital marketing function in leadership meetings and strategy discussions.

10. Performance Analytics:

  • Monitor and report on the performance of digital marketing campaigns.
  • Use insights from data analytics to refine strategies and improve ROI.

11. Market Insights:

  • Stay updated on industry trends, competitor activities, and market dynamics.
  • Use insights to continuously innovate and refine marketing strategies.


Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Minimum 7 years of experience in Digital Marketing and Growth Marketing, with exposure to Brand Marketing and Positioning.
  • Proven experience in the IT industry is highly preferred.
  • Expertise in digital marketing tools, analytics platforms, and CRM systems.
  • Strong leadership and team management skills.
  • Excellent written and verbal communication abilities.
  • Proficiency in content marketing and storytelling.
  • Analytical mindset with a focus on data-driven decision-making.
  • Knowledge of growth marketing techniques and brand equity enhancement strategies.


Why Join Us?

  • Be a part of a fast-growing IT company serving Fortune 100 clients globally.
  • Work in a collaborative and innovative environment.
  • Drive impactful marketing initiatives with a significant influence on business outcomes.
  • Competitive compensation and growth opportunities.


Note: This is a strictly onsite role operating in a US shift schedule.