Graphic Designer

2 weeks ago

gautam buddha nagar, India DIRTS Full time

We’re Hiring: Graphic Designer (DIRTS) Location: GT-04, Sector-70, Noida (Work From Office) About DIRTS DIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials. The Role (Ownership > Hand-holding) Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own  typography ,  layout systems ,  moodboards , and  colorway/variant visuals (e.g.,  Banana and other options) across ads, PDPs, and packaging. What You’ll Do Static Ads: Ship high-converting static ads for Meta/Instagram/YouTube; deliver 3–5 variations per concept with crisp hierarchy. Packaging & Dielines: Create shelf-worthy packaging; export print-ready files + premium mockups. Mockups Library: Build a reusable library (product, lifestyle, UGC frames) for fast iteration. Design Systems: Define and maintain  type scale, font pairings, spacing grid, color tokens , export specs. Colorways & Variants: Create consistent creatives and mockups across  all product options —including  Banana and additional color/material variants—with clear naming and file organization. Advanced Moodboards (Mandatory): Produce  strategic, annotated moodboards (visual territories, competitor swipes, palette & type trials, composition studies) using Figma/Milanote/PureRef. Moodboards must justify choices and map directly to testable ad directions. Asset Handoffs: Deliver layered, organized source files (AI/PSD) + exports and usage notes. AI-First Design (Mandatory) Confident with  Adobe Firefly / Photoshop Generative Fill and at least one of  Midjourney / SDXL / DALL·E . Provide  prompts + seeds/settings with each delivery; maintain a shared  prompt library (for reproducible results). Use AI for concept moodboards, background plates, product/lifestyle composites, and cleanup. What We’re Looking For 1+ years in graphic design (agency/brand preferred) with portfolio covering  ads + packaging + mockups . Typography mastery (choose fonts/pairings, set a type scale, size text confidently). Advanced moodboard creation with clear rationale and direct translation into creative directions. Proven  layout & hierarchy chops (grid discipline, contrast, scannability). Tools:  Illustrator & Photoshop (must) ;  After Effects/Figma (nice to have) . Speed without sloppiness (kerning, spacing, exports on point). Not a Fit If… You need direction on  which font/size/spacing for every design. You struggle to produce 3–5 strong variations from a one-line brief. You can’t build  advanced, annotated moodboards that lead to clear design directions. You avoid AI tools or can’t iterate on prompts effectively. Success Metrics (KPIs) Creative Pass Rate: % approved without major rework. Turnaround: Concepts in 24–48 hrs ; finals  same/next day post-feedback. Performance Lift: CTR / thumb-stop vs. prior benchmarks. Systemization: Reusable templates +  prompt library v1by week 3. Consistency: Cohesive type scale, spacing grid, and color usage across variants (incl.  Banana and others). How to Apply Apply via form:  Portfolio must include  ads, packaging, mockups (multi-variation sets get priority). Optional: attach 1–2  AI prompt examples (prompt + seed + output).

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