Digital Advertising Specialist

3 days ago


belgaum, India beBeeSpecialist Full time

Job Title:We are seeking a skilled Digital Advertising Specialist to join our team.About the Role:This is an exciting opportunity for a talented individual to build and refine paid search strategies, elevating brand visibility while delivering measurable returns.Key Responsibilities:Campaign Development: Build structured campaigns with clear thematic relevance, maintaining logical keyword groupings, match types and bidding models.Performance Optimisation: Optimise bids, placements, ad copy and landing page alignment, identifying inefficiencies early and taking corrective action.Strategic Analysis: Interpret search data, cost patterns and conversion behaviour, recommending direction based on evidence, not intuition.Presentation: Present findings in a concise, business-friendly format, ensuring messaging across campaigns remains consistent with Estée Lauder's identity.Benefits & Qualifications:To excel in this role, you will need excellent analytical skills, strong communication abilities and experience working in digital advertising. If you have a passion for driving business results through data-driven decision making, we would love to hear from you.Certifications & Experience:A degree in Marketing or a related field.Proven experience in digital advertising, preferably in a Google Ads Manager/Specialist role.Strong understanding of search engine marketing principles, including keyword research, ad copywriting and campaign optimisation.Excellent analytical and problem-solving skills, with the ability to interpret complex data and recommend actionable solutions.Effective communication and presentation skills, with the ability to present findings to stakeholders.Working Conditions:This is a full-time position, with a competitive salary and benefits package. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.



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