Digital Advertising Optimization Specialist

5 days ago

ghaziabad, India beBeeOptimization Full time

Unlock your career in data-driven decision making as a Digital Advertising Optimization Specialist. In this pivotal role, you will leverage advanced machine learning techniques and optimization algorithms to drive ad delivery efficiency and maximize campaign outcomes.About the PositionAs a key member of our advertising technology division, you will be responsible for designing and implementing cutting-edge solutions that enhance audience targeting, optimize ad performance, and streamline campaign execution across multiple channels.Key ResponsibilitiesDevelop and deploy machine learning models to improve ad bidding strategies and maximize ROI.Collaborate with cross-functional teams to design and implement data-driven solutions that meet business objectives.Conduct in-depth analyses of large-scale datasets to identify trends, opportunities, and areas for improvement.Design and implement A/B testing strategies to measure the impact of new features and optimizations.Requirements3+ years of experience in data analysis and machine learning using Python and SQL.Proficiency in libraries such as Pandas, NumPy, scikit-learn, and visualization tools.Experience working with large-scale data processing systems and reproducible analytics workflows.Strong foundation in statistics, probability, and experimental design.Preferred QualificationsHands-on experience with cloud-based infrastructure and distributed systems.Familiarity with creative optimization and generative AI for ad content.Knowledge of real-time streaming platforms and online inference systems.Why You'll Thrive HereThis is an opportunity to work at the forefront of digital advertising innovation, collaborating with talented professionals who share your passion for data-driven decision making. Our team operates in a fast-paced environment, fostering creativity, experimentation, and continuous improvement.

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