Media Buyer

2 days ago

bangalore, India Schbang Full time

Key Responsibilities:

Media Strategy & Planning

  • Develop data-driven media plans tailored to client goals and objectives.
  • Define audience segmentation, targeting strategies, and budget allocation.

Campaign Execution & Optimization

  • Set up, manage, and optimize ad campaigns across Google Ads and Meta platforms.
  • Monitor performance to ensure achievement of KPIs (ROAS, CTR, CPA).
  • Conduct A/B testing to refine creatives and boost campaign effectiveness.

Analytics & Reporting

  • Utilize GA4 to track and analyse campaign performance.
  • Create detailed performance reports with actionable recommendations.

Collaboration & Communication

  • Work closely with internal teams to align campaign strategy with overall messaging.
  • Maintain regular communication with clients, providing insights and updates.

Requirements

  • 2–3 years of proven experience managing paid campaigns on Google Ads and Meta.
  • Strong expertise in media planning, buying, and campaign optimization.
  • Proficiency with GA4 for performance tracking, analysis, and reporting.
  • Experience with Google Ads Manager, Facebook Ads Manager, and similar tools.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent organizational skills and ability to manage multiple campaigns at once.
  • Strong verbal and written communication skills.

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