Senior Digital Transformation Specialist

1 week ago

udaipur, India beBeeDigitalTransformation Full time

Job Title: Senior Digital Transformation SpecialistThis role involves overseeing the management and optimization of CRM, LMS, ERP, and SIS platforms to drive institutional operations and student success. The primary responsibilities include managing platform integrations using APIs, webhooks, and middleware with a focus on interoperability standards such as Learning Tools Interoperability, OneRoster, and Educational Framework.The ideal candidate should possess hands-on experience in CRM analytics delivering impact in consumer or marketplace contexts, machine-learning & AI expertise applied to CRM/personalization, experimentation & statistics knowledge, and proficiency in SQL and Python for data wrangling, modeling, and automation.Key Accountabilities & Responsibilities:Achieve tangible results by establishing benchmarks and learning goals; develop structures that link campaign performance to business outcomes, customer lifetime value, and retention.Advance personalization with machine learning/artificial intelligence by developing or partnering on models (propensity, churn, next-best action, send-time/content optimization, uplift modeling) and integrating them into CRM decisioning and orchestration.Lead experimentation at scale by building and running A/B and multivariate tests; apply sound statistical methods (power analysis, capping, sequential testing, causal inference) to produce trustworthy results.Develop robust analytics by using SQL/Python for data modeling and reproducible pipelines; compose self-serve datasets and dashboards to accelerate decision-making.Optimize channel strategy by evaluating email, push, in-app, onsite, and lifecycle programs; recommend frequency, targeting, and creative strategies grounded in data.Tell the story by translating complex analysis into clear, actionable recommendations for senior stakeholders; influence roadmaps and CRM evolution.Improve the craft by guiding analysts, advocating for guidelines in documentation, code review, and experimentation hygiene; promote an inclusive, growth-focused culture.Safeguard data use by partnering with Legal/Privacy to ensure compliance (e.g., GDPR), guardrails, and responsible AI practices.

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