Senior Programmatic Data Analyst

7 days ago


rajahmundry, India beBeeData Full time

Job DescriptionWe are seeking a seasoned data expert to lead the technical and operational performance of our programmatic stack.This hands-on role requires strong analytical skills and deep technical understanding of the programmatic ecosystem.Main Responsibilities:Manage and optimize Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), OpenRTB, Prebid, and Server-to-Server integrations.Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.Detect and resolve Invalid Traffic (IVT) using HUMAN, Protected Media, Pixalate, IAS, and MOAT.Develop dashboards in Looker, Data Studio, or Excel/Sheets to track effective cost per mille (eCPM), fill rate, and delivery trends.Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt, sellers.json, VAST/VMAP).Document technical setups and coordinate with Product, Sales, and Engineering teams.Data Expert Responsibilities:Build dashboards and automated reports in Looker, Data Studio, or Excel/Sheets.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Develop and present data-driven insights for improving yield, delivery, and eCPM performance.Provide insights into demand behavior, performance trends, and inventory value.Ensure data accuracy and support improvements to tracking and reporting.



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