Performance Marketing Lead

About Eternz:

Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With 150+

premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1 jewelry

marketplace in a $94B+ category that’s racing online.

This is not just another role — it’s your chance to own performance marketing at internet scale and

drive the engine that powers India’s fastest-growing jewelry platform.

We’re looking for a hands-on Performance Marketing Lead who lives and breathes Meta & Google

Ads, understands CAC/LTV math deeply, and can scale campaigns that convert discovery into love

(and repeat purchases). Someone who thrives in building sharp campaigns, experimenting with

creatives, and pushing the ROI frontier week on week.

If you’ve been waiting to build, own, and scale performance marketing from the ground up and

shape the future of jewelry commerce in India, then this is the role for you.

Position Overview:

As a Performance Marketing Lead specializing in the Jewelry category, you will be responsible

getting quality traffic to the website/mobile and CAC is the core metric. You will be closely

working with the founder to strategize Marketing Campaigns across channels.

Core Responsibilities:

You will be a core part of our marketing & growth team. Basic Expectation is that you love

spending good amount of time on the ads dashboard, play with it and optimize campaigns

for best ROAS. Your responsibilities will include:

• Own key KPIs: Website/App Conversions, CAC, MAU, DAU, Stickiness, Retention,

Purchase Cohorts, Repeat Rates

• Plan, execute, measure, and report on performance marketing campaigns across

categories, brands, and platforms (Meta & Google as core, but open to experimenting

with others like YouTube, Snapchat, Programmatic, Apple)

• Drive acquisition efficiency (CAC, ROAS, CR) while simultaneously improving customer

retention (repeat rates, cohort health, LTV)

• Build & run CRM journeys (email, push, in-app) to improve engagement and

reactivation

• Segment audiences, run cohort analyses, and identify opportunities to deepen

engagement and repeat purchases

• Work closely with design/content to deliver high-performing creatives across all

customer touchpoints (ads, CRM, website, app)

• Continuously A/B test creatives, messaging, and channels to unlock new growth levers

• Plan & execute launches for new brands/collections with acquisition + retention

strategies

• Collaborate with internal stakeholders and agency partners to align marketing plans

with business objectives

• Constantly scan for trends, insights, and new audiences to test and scale

• Collaborating with agency partners to execute campaigns on (but not limited to)

Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

Desired Qualifications:

• B.Tech + MBA, Bachelor's degree in Business Administration, Marketing, or related

field;

• 5-9 years’ experience working in Digital Marketing Agencies/Roles in e-commerce

Marketplaces

• Deep understanding of digital environment and tools such as FB ads manager, Google

ads, DV 360

• Up to date with the latest trends and best practices in online marketing and

measurement

• Ability to think strategically, analyze data, and drive results.

• Creative thinker with a passion for innovation and continuous improvement.

What is in it for you:

• Very high ownership role in a fast-paced environment

• Closely work with the founder & a super passionate team of people in building Eternz

• Competitive salary commensurate & wealth generation through ESOPs

• Fast career growth & appraisals

• A dynamic and collaborative work environment- No hierarchy/Politics

• Health insurance

Additional Details:

• We are an early-stage start-up and valuable achievements take time & efforts. And

hence it is a 6 day work week & we strongly believe there is no substitute for hard

work & passion

• We believe in speaking to customers regularly to build Eternz the right way and in

being hands on with respect to every role

• Location: HSR, Bangalore

Website: