Media Buyer
2 weeks ago
About the RoleWe are looking for a Media Buyer who can take full ownership of planning, executing, and optimizing advertising campaigns across Facebook and Instagram. This role blends creative thinking with data-driven decision-making to turn ad budgets into measurable business growth.You'll Be Responsible For-1. Campaign Strategy and Setup- Plan and build profitable Meta ad campaigns from scratch.- Research and define target audiences, campaign structures, and placement strategies.- Set up Meta Pixel and proper conversion events to ensure accurate tracking.- Align all campaigns with brand and business goals.2. Campaign Management and Optimization- Monitor performance daily across metrics such as CPM, CPC, CTR, conversions, and ROAS.- Identify performance patterns and make data-driven adjustments to improve results.- Maintain stable campaign performance by catching issues early and optimizing proactively.3. Creative Direction and Testing- Collaborate with designers, editors, and content teams to develop high-performing ad creatives.- Recommend hooks, messaging, visual styles, and copy angles that resonate with the target audience.- Conduct A/B tests and continuously experiment with new variations to boost effectiveness.4. Full-Funnel Approach- Manage the complete funnel—from awareness to retargeting and conversion campaigns.- Build and optimize retargeting sequences, lookalike audiences, and custom audiences.- Leverage user behavior insights to map and enhance the customer journey.5. Reporting and Insights- Prepare weekly or bi-weekly performance reports to summarize key results.- Highlight what's working, diagnose underperformance, and recommend actionable improvements.- Communicate findings clearly to internal teams or clients.Requirements- Proven experience managing Meta (Facebook and Instagram) ad campaigns.- Strong analytical skills with proficiency in data interpretation and performance optimization.- Ability to manage budgets efficiently and deliver measurable ROI.- Understanding of Meta Ads Manager, audience targeting, conversion tracking, and dynamic creative optimization.- Familiarity with current Meta ad policies, algorithm changes, and advertising best practices.- Excellent attention to detail and problem-solving abilities.What We Expect From You- Experience in funnel design and multi-channel marketing.- Ability to interpret and respond to market trends quickly.- Strong collaboration and communication skills.What We Offer- Opportunity to manage significant ad budgets and impact business growth.- A healthy workspace environment that rewards smart work and growth.- Long-term growth potential into strategic roles such as media planning, funnel design, and revenue scaling.
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Media Buyer
6 days ago
Kolkata, West Bengal, India Arte Guerra LLP Full timeSocial Media Buyer **Job Summary**: - **Job Purpose**:The Senior Media Buyer plays a pivotal role in driving client success through strategic planning, comprehensive reporting, and effective communication. The incumbent should possess expertise in crafting marketing strategies, generating innovative ideas for new campaigns, and maintaining high performing...
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Media Buyer
1 week ago
Kolkata, India Adbuffs Full timeAbout Us:Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic...
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Media Buyer
1 week ago
Kolkata, India Adbuffs Full timeAbout Us:Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic...
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Media Buyer
5 days ago
Kolkata, India Adbuffs Full timeAbout Us:Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We‘ve accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles ‘Empathy, Disciplined Creativity and Zero tolerance to EGO‘ we are stepping towards a...
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Media Buyer
1 week ago
Kolkata, India Adbuffs Full timeAbout Us: Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic...
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Google Media Buyer
4 weeks ago
Kolkata, India Scaling Wolves Full timeAbout Us: Scaling Wolves is a performance-first marketing agency that helps D2C and eCommerce brands scale profitably through data-driven strategies and paid ads. We manage multi-crore budgets across Meta and Google, and we’re now expanding our team of performance-driven marketers who can create impact through smart media buying. Role Overview: We’re...
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Google Media Buyer
4 weeks ago
Kolkata, India Scaling Wolves Full timeAbout Us: Scaling Wolves is a performance-first marketing agency that helps D2C and eCommerce brands scale profitably through data-driven strategies and paid ads. We manage multi-crore budgets across Meta and Google, and we’re now expanding our team of performance-driven marketers who can create impact through smart media buying. Role Overview: We’re...
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Media Buyer
1 week ago
Kolkata metropolitan area, India Adbuffs Full timeAbout Us:Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic...
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Media Buyer
2 days ago
Kolkata metropolitan area, West Bengal, India Kyptronix LLP Full timeCompany DescriptionKyptronix LLP is a Delaware-based digital agency specializing in website development and innovative marketing solutions for businesses of all sizes. The company focuses on empowering brands with tailored strategies in eCommerce, D2C, and B2B industries by providing services such as web development, SEO, social media management, branding,...
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Media Buyer
1 week ago
Kolkata metropolitan area, India Adbuffs Full timeAbout Us: Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic...
