Offline Sales Head

Job Title: Offline Sales Head Location: Hybrid (includes travel as & when needed)  About Us Nurturing Green (a brand featured in Shark Tank India Season-4) is India’s leading gardening lifestyle brand, specializing in products that bring greenery into homes, offices, and everyday life. With a strong presence across retail, e-commerce & quick commerce channels, we aim to make gardening accessible, stylish, and sustainable for all  Role Overview We are looking for a highly driven Offline Sales Head to lead and scale our offline business across India. The role encompasses ownership of Modern Trade, Business Development (for Retail & other channels), Corporate Sales, and future channels such as General Trade, Institutional Sales, Franchisee, etc. This role also owns all forms of business development across the offline ecosystem — retail, GT, institutional, franchisee and any new offline opportunities.  This leader will be responsible for driving sales, owning the offline P&L, leading business development, and expanding channels across India.  Role & Responsibilities: 1. Modern Trade (SIS)  Partner Relationship Management  Build and nurture strong relationships with all key MT partners and category teams. Conduct regular partner meetings to review performance, opportunities, and challenges. Drive range expansion, new listings, and introduction of new product lines. Negotiate for better shelf space, end-caps, visibility, and store-level activations. Co-create joint business plans (JBP) to scale sales, visibility, and coverage. Sales Management Develop & implement sales strategies to achieve revenue targets & maximize sales growth. Track daily/weekly performance and drive corrective actions. Conduct structured sales reviews and coach the team. Ensure strong sales MIS, dashboards, and forecasting. Business Planning & Visibility Ensure high-quality displays, brand presence, and VM consistency across MT & SIS. Drive store-level initiatives, displays, activations & visibility improvements. Review store execution quality regularly and drive continuous improvement. Inventory & Stock Health Oversee inventory planning, replenishment, and stock rotation. Maintain optimal stock availability across outlets. Implement effective stock management practices to minimize stockouts, overstocking, and shrinkage Team Leadership Lead the field team through Area/Regional Managers; ensure strong execution at stores. Define KPIs, performance targets & capability expectations for the retail team. Ensure effective training frameworks for product knowledge and customer service. Strengthen team capability and improve on-ground discipline & execution quality.  2. Retail Business Development Identify and onboard new retail partners such as D-Mart, Modern Bazaar, Army Canteens, Broadway etc. Evaluate channel potential, negotiate terms, and drive expansion. Build business plans and revenue projections for each new partner. Scale Nurturing Green’s footprint across national & regional chains. 3. Corporate Sales Leadership Lead and revamp the Corporate Sales vertical end-to-end. Establish revenue targets, customer segments, and GTM strategy for corporate sales. Guide the Corporate Sales Manager to build pipelines, proposals, and closures. Create strategies for corporate gifting, institutional orders, and festive demand. Achieve corporate sales targets and drive repeat business. 4. Future Channels: GT, EBO, Institutional & Franchisee  Conduct PMF, category scoping, and feasibility studies for new channels Build GT/EBO/Institutional/Franchisee operating models and launch plans. Identify distributors, stockiest, nurseries, and institutional partners. Establish SOPs, sales processes, and performance metrics for new channels. 5. P&L Ownership & Business Strategy Own the offline business P&L — revenue, margins, and profitability. Build AOP, forecasting, and monthly business reviews. Optimize trade spends, manpower cost, and operational efficiency. Make data-backed decisions to improve productivity and ROI. 6. Leadership & Team Management Lead teams across MT/SIS sales, corporate sales, and future channels. Set KPIs, track performance, and implement structured coaching. Build a culture of ownership, hustle, agility, and customer-first mindset. Work closely with Supply Chain, NPD etc to ensure product availability, new launches, and demand planning are aligned with offline channel needs.  Qualifications and Requirements: Bachelor’s degree required; MBA preferred. 8 - 15 years of experience leading offline sales, MT, retail operations, and channel development. Proven experience with major MT chains; ability to build new retail channels. Proven track record of achieving sales targets and driving overall business growth  Strong commercial and P&L ownership experience across offline channels Experience leading multi-layered sales teams; startup exposure preferred. Strong leadership skills with the ability to inspire and motivate teams. Excellent communication, negotiation, and relationship-building skills. Strategic thinker with analytical abilities and problem-solving skills. Ability to thrive in a fast-paced environment and adapt to changing market dynamics.