Senior Content Writer Specialist

1 week ago

bareilly, India beBeeContentStrategist Full time

About the RoleWe are looking for a Content Strategist who can develop and implement content marketing plans that drive engagement and conversion. The ideal candidate will have a strong understanding of financial and insurance concepts, as well as exceptional writing and editing skills.This role requires an expert who can work closely with product, marketing, and research teams to produce content that is:Accurate, structured, data-backed, compliant, easy to understand, and AI-assisted but humanised.Key Responsibilities1. Financial & Insurance Content CreationCreate long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.)Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns to create data-driven storytellingBREAK DOWN COMPLEX POLICY FEATURES INTO HUMAN-FRIENDLY CONTENT2. Data Interpretation & Insight WritingUse AI tools to generate structured drafts, outlines, or research summariesLearn and follow the organisation's internal AI-writing workflowHUMANISE AI-GENERATED CONTENT: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice3. Content Strategy & StructuringCreate SEO-optimised content structures for insurance keywordsBuild content templates, guidelines, and predictable narrative flows4. Compliance & AccuracyAlign all content with IRDAI guidelines, internal compliance checks, and legal requirementsEnsure every claim, benefit, and feature is factually validated5. Cross-Functional CollaborationCoordinate with insurance product teams, underwriting, claims, marketing, and analyticsUnderstand product briefs deeply before writingRequired SkillsCore ExpertiseStrong command over financial and insurance conceptsExceptional writing, editing, and structuring skillsAbility to simplify complex jargonStrong grasp of consumer psychology and readabilityTechnical & Analytical SkillsProficiency in insurance research, market benchmarking, and data interpretationAbility to convert data into comparative tables, matrices, and figuresUnderstanding of SEO for financial contentAbility to break down regulatory updates clearlyAi + Content OperationsFamiliarity with AI writing tools (ChatGPT, Claude, Jasper, etc.)Ability to refine and humanise AI-generated draftsFast learner of internal content workflows and writing SOPsPreferred Experience3–5+ years in insurance, fintech, BFSI, wealth management, or related industriesExperience creating data-backed financial explainersFamiliarity with IRDAI guidelines and insurance documentationExperience with content for web, social, performance marketing, and sales enablement

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