PPC - Media Executive

1 day ago

surat, India PeopleCultureHR Full time

Position OverviewWe at Guru99.com are looking for a skilled Facebook Ad Specialist / Media Buyer / PPC Executive—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you'll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts.Key Responsibilities- Strategically plan and manage paid advertising campaigns across Facebook and Instagram.- Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales.- Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.- Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations- Collaborate with creatives to develop high-performance ads (copy + visuals).- Perform ongoing A/B testing of creatives, audiences, and bidding strategies.- Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.- Provide weekly and monthly performance reports with insights and optimizations.- Stay current on Meta algorithm updates, policy changes, and best practices.- Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities- Audience & Targeting Strategy- Research and analyze target audiences using demographic, psychographic, and behavioral data- Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies- Develop audience segmentation strategies to maximize campaign reach and engagementRequired Skills & Qualifications- 2+ years of hands-on experience managing Meta (Facebook/Instagram) ads.- Strong portfolio showing successful lead-gen or affiliate marketing campaigns.- Deep understanding of campaign structures, pixel tracking, and conversion optimization.- Strong data skills and proficiency in analytics tools.- Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager.- Ability to work independently in a fast-paced, remote environment.Preferred Qualifications- Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank).- Meta Blueprint Certification (Media Buying Professional or equivalent). ●Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus.What We Offer- Competitive salary + performance-based bonuses.- Flexible, remote-first work culture.- A chance to work with a top-ranking educational platform.- Growth opportunities in digital marketing and affiliate monetization.How to ApplyTo apply for the PPC - Media Executive role (Paid Social Media Specialist/Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com

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