Director of Digital Advertising Strategy

4 days ago

nellore, India beBeeStrategist Full time

Senior Paid Media DirectorPublicis Media is a leading marketing solutions company seeking a seasoned Senior Paid Media Director to lead our client portfolio. This senior role is responsible for defining strategic approaches, ensuring operational consistency, and maintaining strong performance standards across digital channels.The Senior Paid Media Director will act as the primary authority for paid media planning and execution, providing leadership to internal teams and ensuring that all initiatives support broader business and client objectives.Key Responsibilities: Establish a comprehensive paid media strategy that outlines channel roles, investment principles, and performance expectations. Lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms. Develop frameworks for optimisation, measurement, and continuous improvement across campaigns. Review performance outputs, identify improvement opportunities, and guide teams toward strategic adjustments. Ensure all paid media activities align with brand goals and integrate effectively with creative, analytics, and planning departments. Maintain high-quality communication with clients and internal stakeholders, providing clear rationale behind recommendations. Provide leadership, coaching, and support to paid media specialists and cross-functional teams.Required Experience & Skills: 8+ years working in paid media management, digital advertising, or media leadership roles. Deep understanding of major platforms (Google, Meta, programmatic DSPs, YouTube, TikTok, etc.). Strong analytical capabilities, with proven experience interpreting performance data and shaping strategic decisions. Demonstrated success leading teams within agencies or large marketing organisations. Excellent communication skills and confidence interacting with senior stakeholders. Ability to work independently within a remote structure and manage multiple priorities effectively.This Role Offers: A flexible part-time schedule designed for senior-level strategic leadership. A full remote working environment with access to global resources. An opportunity to influence high-impact client strategies across multiple markets. A collaborative culture focused on excellence, innovation, and results-driven marketing.

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