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Content Writer
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About Prosperr.ioProsperr.io is a funded fintech startup simplifying taxes, payroll, and wealth management for both salaried professionals and enterprises. Our AI-powered solutions (Super Saver for B2C, Dynamic Payroll™ & Flexi Benefits Plan for B2B) embody our brand archetype of the Sage (clarity, competence) with a touch of the Hero (empowerment, boldness).We are building a brand that owns the word “Clarity” in finance — and content is at the heart of this mission.Role OverviewWe’re seeking a Content Writer who can blend storytelling with financial expertise to:Craft engaging CRM content across WhatsApp, email, push notifications, and in-app comms that drives customer engagement, retention, and referrals.Write thought leadership pieces (articles, blogs, whitepapers, LinkedIn posts) to position Prosperr.io as a trusted voice for CFOs, HR leaders, and salaried professionals.Support performance marketing with ad copies, landing page content, and campaign messaging that convert.This role requires agility to move between short-form CRM comms and long-form brand-building narratives, always staying consistent with Prosperr.io’s brand voice.Key Responsibilities1. CRM & Lifecycle ContentDevelop high-conversion WhatsApp, email, push, and app copy for onboarding, reminders, referrals, and retention journeys.Build persona-specific content flows for both salaried professionals and CFOs.Collaborate with Growth/CRM teams to optimize subject lines, CTAs, and open/click rates.2. Thought Leadership & Brand ContentResearch and draft insightful articles, LinkedIn posts, and whitepapers on tax-tech, payroll innovation, compliance, and employee financial wellness.Partner with the CMO for bylined leadership articles and strategic narratives to elevate Prosperr.io’s industry voice.Ensure content reinforces Prosperr.io’s positioning as the Sage (clarity, knowledge) + Hero (empowerment, solutions).3. Performance Marketing CopyWrite crisp, high-impact ad copies (Google, Meta, LinkedIn) that drive CTRs.Collaborate with design teams on landing page copy that communicates clarity and maximizes conversions.4. Brand AlignmentMaintain consistency in tone: Competent, Innovative, Sincere, Approachable .Translate complex tax/finance concepts into accessible, engaging language.Preferred Background2–5 years of content writing experience, preferably in fintech / BFSI / SaaS startups.Proven track record of writing lifecycle CRM content (emails, WhatsApp, app notifications) that engages and converts.Strong portfolio of thought leadership content (blogs, LinkedIn articles, whitepapers) for B2B audiences.Familiarity with financial products (taxes, payroll, compliance, lending, investments).Comfort with performance-driven copywriting (ads, landing pages, campaign CTAs).Basic exposure to SEO, LinkedIn growth content, and storytelling frameworks.What We’re Looking For a mix of all belowA CRM content specialist who understands customer journeys and how to keep users engaged.A strategic storyteller who can craft thought leadership that elevates Prosperr.io’s brand credibility with CFOs, HR heads, and senior professionals.Someone who can switch seamlessly between tactical campaign copy and narrative-driven long-form content.Why Join UsShape the voice of a category-defining fintech brand.Work directly with leadership to build impactful narratives for both consumers andCFOs.Be part of a funded, fast-growing startup with ambitions to scale globally.
