Digital Marketing Specialist

1 week ago

chennai, India Rajalakshmi Engineering College Full time

Company DescriptionRajalakshmi Engineering College, an autonomous institution affiliated with Anna University in Chennai, was established in 1997 by the Rajalakshmi Educational Trust.Role DescriptionThis is a full-time, on-site role for a Digital Marketing Specialist located in Chennai. The Digital Marketing Specialist will be responsible for managing and optimizing digital marketing strategies, overseeing social media campaigns, analyzing web traffic and performance metrics, and executing online marketing initiatives. The role also involves effective communication and collaboration with various teams to align marketing strategies with the institution's goals.QualificationsProficiency in Digital Marketing, Online Marketing, and Web AnalyticsExpertise in Social Media Marketing and platform managementStrong Communication skills for effective collaboration and content creationAbility to analyze and interpret data to optimize marketing strategiesBachelor's degree in Marketing, Communications, or a related fieldKnowledge of SEO and content strategy is a plusExperience in the education sector or similar industries will be advantageous

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