Senior Digital Marketing Specialist

12 hours ago

agra, India beBeeDigital Full time

Senior Digital Marketing SpecialistThis is a full-time remote role for an experienced digital marketing specialist to manage and scale campaigns across various channels specifically for e-commerce/D2C brands.The ideal candidate will be analytical, structured, data-driven, and obsessed with converting clicks into profitable revenue.Manage performance for 6–8 D2C brands across multiple platforms.Plan, launch, optimize & scale Search, Shopping, YouTube, and other campaigns.Optimize for return on ad spend (ROAS), customer acquisition cost (CAC), conversion volume, and new customer rate.Conduct keyword research, competitor analysis, audience mapping.Set up and troubleshoot tracking systems, and conversion tracking.Improve performance by collaborating with creative & landing page teams.Monitor daily performance and proactively diagnose drops using a structured framework.Create clear reports & insights for internal and client-facing discussions.Contribute to strategy calls and client meetings when required.Required Skills:Minimum 2 years of hands-on experience with digital marketing platforms.Strong understanding of conversion tracking, attribution models, funnel analysis, and campaign optimization.Proficiency with: Google Ads, Google Tag Manager, Google Merchant Center.Ability to manage multiple accounts independently.Performance-first mindset with strong analytical capacity.

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