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Performance Marketing Manager Full-Time

2 months ago

jaipur, India HyreFox Consultants Full time

Responsibility

•Design, execute and maintain PPC and Paid Social campaigns

•Conduct keyword analysis

•Continuously optimize paid media campaigns, assessing keyword strategy, ad copy, bid prices, CPC, audience optimization, etc.

•Writing compelling ad copy with a focus on driving conversions

•Measure and execute A/B split testing

•Compile monthly PPC and Paid Social reports with comments around campaign performance

•Set up conversion tracking and retargeting

•Conduct in-depth competitor analysis

•Stay on top of the latest performance marketing trends, specifically around PPC and Paid Social

Requirements

•Excellent written and verbal English

•Proven track record of driving & improving performance marketing KPIs via the data-driven decision making

•Good understanding of measuring full customer conversion path and data-driven attribution models

•High level of experience with Google Analytics and the attribution funnel

•Expertise with Google AdWords and Facebook Ads Manager

•Expertise with LinkedIn campaigns would be useful.

•Experience in other skills such as Display, Merchant Centre & Google Shopping in Google Ads or Programmatic

Criteria

•2-5 years of experience

•Experience in retail or eCommerce is necessary. Experience with consumer good brand with be added advantage

Other Details

Keywords : . Industry : Textiles/Garments/Accessories Employement Type : PERMANENT