Sr Analyst, Paid Search

About Lowe'sLowe's is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowe's India, the Global Capability Center of Lowe's Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe's India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes IndiaAbout the Team:The Paid Search team are one of the leading teams responsible for driving traffic to the website and stores thereby generating revenue. This team leverage digital marketing channels within paid search landscape to deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to execution or optimizing current programs.Job Summary:As a Paid Search Sr. Analyst, you will be a part of Lowe's Global Marketing Team based out of Bangalore. You will work under the supervision of the Marketing Leaders and collaborate with cross-functional teams to execute SEM campaigns across platforms. You will be responsible for managing, optimizing, and analyzing paid search campaigns across various platforms such as Google Ads, Bing Ads, and other paid search networks. The goal is to drive targeted traffic, increase conversions, and maximize ROI for our businessYou will be required to have good communication skills to be able to understand requirements accurately and present their concepts confidently to partners. In the course of your work, you should be able to develop an understanding of the American retail industry and cultural nuances.You should be a good team player, self-motivated and bring in ideas that can elevate brand performance.Roles & Responsibilities:Core Responsibilities:Create, manage, and optimize paid search campaigns (Google Ads, Bing Ads, etc.) to achieve business goals.Conduct keyword research, develop ad copy, and create landing pages for paid search campaigns.Set up and manage bidding strategies, budgets, and campaign goalsPrepare detailed reports on campaign performance, including metrics like CTR, conversion rates, CPC, CPA, ROAS, and other KPIsRegularly review and optimize paid search campaigns to improve ROI and reduce cost per acquisition (CPA)Monitor and adjust campaigns in real-time to improve performance and optimize spendCommunicate campaign progress, insights, and recommendations to clients or internal stakeholdersManage and monitor campaign budgets to ensure efficient spending and allocation across accountsYears of Experience:4+ years in a similar role preferably in advertising agency or retail industryEducation Qualification & Certifications (optional)Required Minimum Qualifications:Bachelor's degree – one is marketing on related field is a plus.Skill Set Required Primary Skills (must have)Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant platforms.Strong understanding of tracking and attribution models, including Google Tag Manager and Google Analytics.Ability to clearly communicate insights, recommendations, and strategies to clients and internal teams.Strong problem-solving skills and ability to troubleshoot campaigns.Stay up-to-date on industry best practices to infuse into current campaigns as needed.Experience with bid management tools.Conduct competitive research and analysis to stay ahead of industry trends and identify new opportunities.Strong ability to analyze campaign data and generate actionable insights to improve performance.Secondary Skills (desired)Google Ads certification is preferredPresentation/PowerPoint beginner skillsExperience with bid management toolsPerform in-depth analysis of competitors' paid search tactics to inform campaign strategiesLowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.