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1 week ago

jaipur, India beBeeMarketing Full time

Strategic Marketing LeadJob Description:The role of a Strategic Marketing Lead involves overseeing end-to-end marketing for all verticals, including lead generation, AI-powered campaigns, WhatsApp automation, brand building, and performance tracking.Key Responsibilities:Lead Generation Across All Verticals: Develop and execute performance marketing campaigns for fitness memberships, B2B fashion buyers, and agro leads. Create tailored funnels for B2C and B2B audiences. Manage ads on Meta, Google, and industry platforms. Ai-driven Marketing & Automation: Utilize Ai tools for creatives, content, copywriting, analytics, and automation. Implement WhatsApp automated flows for lead nurturing, catalog sharing, follow-ups, and bookings. Set up CRM automation using tools like Zapier, Make, and Ai systems. Digital Campaign Management: Execute paid ad campaigns, retargeting, email marketing, and SEO. Optimize landing pages and track conversions. Manage website content and marketing assets. Content, Branding & Social Media: Plan content calendars for fitness, fashion, and agro verticals. Coordinate product shoots, videos, and ad creatives. Strengthen brand presence on Instagram, YouTube, and B2B portals. B2B Marketing for Textiles & Agro: Generate global leads using Alibaba, Fibre2Fashion, Indiamart, etc. Manage email outreach, drip campaigns, and client databases. Support sourcing events, exhibitions, and catalog creation. Analytics & Reporting: Track metrics like CPL, ROAS, conversions, CAC, and lead quality. Prepare weekly and monthly dashboards. Use data to improve creatives, targeting, and budgets. Coordination: Work closely with sales teams across verticals to ensure lead quality and smooth handover. Manage freelancers, agencies, automation partners. Align strategies with management for group-wide growth.

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