SEO Content Specialist

2 weeks ago

bangalore, India Onsurity Full time

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.
Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.

We encourage you to read more about us on www.onsurity.com . You can also find us on LinkedIn, Instagram, and YouTube.
Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.
Onsurity is providing healthcare membership to SMEs with as low as three employees
The Journey Of Startups: Journey Onsurity
Cricketer Anil Kumble backs Onsurity as strategic advisor
Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study

We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.

Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.
Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.

Role & Responsibilities:
Do you have a passion for crafting compelling content that ranks high in search engines and engages audiences? Are you a master of Digital + SEO best practices and digital copywriting? If so, we want to hear from you

We are looking for a talented Search Optimized Content Writer to join our team and help us create high-quality content that drives website traffic, brand awareness, and conversions.

Responsibilities:
- Conduct keyword research and competitor analysis to identify content opportunities.

- Write well-researched, informative, and engaging content for various platforms, including:
a) Website copy: Develop clear, concise, and persuasive content for all website pages
b) Landing pages: Craft high-converting landing pages that drive conversions and achieve specific marketing goals.
c)Blog posts: Create informative and engaging blog posts that attract organic traffic, establish thought leadership, and educate the target audience.
d) Product descriptions: Write compelling product descriptions that highlight features, benefits, and value propositions.
e) Other digital content: Develop additional content formats as needed, such as email campaigns, social media creatives, and distribution channels.

- Optimize content for search engines (SEO & Search Ad-Copies) using relevant keywords and meta descriptions.

- Ensure all content adheres to brand voice and style guidelines.

- Proofread and edit content for grammar, spelling, and clarity.

- Stay up-to-date on the latest SEO trends and best practices.

- Collaborate with marketing and design teams to create effective content strategies.

Qualifications:
Proven 5 to 7 years experience as a content writer with a focus on growth marketing.
Strong understanding of SEO principles, algorithms and best practices.
Excellent writing skills with a clear, concise, and engaging style.
Ability to research complex topics and translate them into easily digestible content.
Experience with content management systems (CMS) a plus.
Familiarity with analytics tools to track content performance preferred.

Bonus Points:
Experience writing for insurance. healthcare & wellness.
A portfolio of published content which is search engine optimized.
Knowledge of digital media marketing.
Excellent communication and collaboration skills.

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