Leading Paid Media Specialist Position

2 weeks ago

tiruppur, India beBeeStrategist Full time

Senior Digital Marketing Strategist OpportunityOur organization seeks a skilled Senior Digital Marketing Strategist to oversee and execute our paid media strategy across multiple platforms, including Google Ads, Meta, and retargeting/display networks.Develop and launch campaigns that meet key performance indicators such as cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).Utilize audience targeting strategies tailored to our buyer personas in the US B2B market, incorporating research and segmentation techniques.Create effective ad copy and collaborate with design teams to develop creative assets, leveraging generative AI tools where suitable.Set up and maintain conversion tracking, attribution, and reporting dashboards for campaign optimization.5-8 years of experience in digital marketing, with at least 3 years focused on paid media strategy and execution.A proven track record managing B2B campaigns targeting the US or international markets.Expertise in Google Ads, Meta Business Manager, and retargeting/display networks.

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