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Digital Growth Specialist

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Job OpportunityAbout Us:We are dedicated to providing high-quality education and making it accessible and affordable to individuals, companies, and governments around the world. We collaborate with top-tier universities across various regions to deliver state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty.This role is critical in driving revenue growth from users who have not previously chosen our offerings.Main ResponsibilitiesCreate strategic plans to engage our growing user baseCollaborate with cross-functional teams including creative, operations, analytics, business, and tech/engineering teamsConduct experiments on user segmentation & personalization, identifying wins for broader implementationMaintain a balance between growth and user experienceRequirementsA bachelor's degree in marketing, business, or a related field. An MBA is an advantage4-7 years of experience in CRM for a rapidly growing digital-first businessBias for action and desire to make a significant impactProven experience in deploying marketing campaigns across Email, WhatsApp, and SMS channels