Strategic Marketing Automation Specialist

1 week ago

tumakuru, India beBeeDataDriven Full time

Marketing Automation SpecialistThe role of a Marketing Automation Specialist involves planning and executing multiple aspects of marketing automation campaigns for clients. This includes developing strategies to drive customer engagement, retention, and program participation. The ideal candidate will have experience in managing CRM campaigns for large B2C brands and a strong understanding of marketing automation tools.Responsibilities:Develop and implement annual CRM & Loyalty calendars, ensuring timely campaign rollout as per regional marketing plans.Coordinate with cross-functional teams to ensure smooth and timely execution of promotions and loyalty updates across channels.Collaborate with marketing and creative teams to design and implement in-store and digital campaigns related to CRM and Loyalty initiatives.Partner with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensure timely rollout of customer communications (email, SMS, push notifications) for loyalty campaigns and promotions.Liaise with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Perform UAT (User Acceptance Testing) for campaigns and tactical promotions to ensure accuracy before launch.Requirements:Engineering graduates only; preference to graduates from top institutes.Willing to work during US operational hours.2 to 4 years of relevant work experience in managing CRM campaigns for large B2C brands.Prior experience in handling CRM campaign activities for US clients is strongly preferred.Excellent communication and interpersonal skills, with a strong command of English.Strong organizational and multi-tasking abilities, proactive and able to handle uncertainty with minimal guidance.Already experienced in handling multiple campaign and data tools and keen to learn new tools quickly if required.Benefits:Remote position - can work from anywhere.5-day work week.Medical insurance.

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