Visual Content Specialist

17 hours ago

varanasi, India beBeeGraphic Full time

Visual Content SpecialistWe're seeking a skilled Visual Content Specialist to join our team. As a key member of our design team, you will play a crucial role in creating engaging visual content that brings our brand to life.Translate complex concepts into simple, parent-friendly visuals that capture the essence of early parenting.Maintain a consistent visual identity across all digital touchpoints.Collaborate closely with cross-functional teams to ensure seamless execution.About the RoleThis is an exciting opportunity to work on a range of creative projects, from social media graphics to emailers and presentations. You'll have the freedom to think creatively and propose new ideas while staying true to our brand guidelines.Create visually appealing graphics for social media, emailers, ads, presentations, and landing pages that align with our brand identity.Design visual assets for parenting programs, infographics, worksheets, guides, and explainer visuals that simplify complex concepts for 0–3 year old audiences.Support UI-oriented tasks such as basic app/website screens, icons, and illustrations in collaboration with product or UX teams.Adapt and repurpose existing assets into multiple formats, stories, reels, covers, carousels, thumbnails, etc.Work with pastel calming and parent-friendly color palettes and typography suitable for early parenting and baby-focused communication.Manage and organize design files, versioning, and export-ready assets for different channels.Collaborate with content creators, marketers, and founders to brainstorm and execute visual ideas.Stay updated on design trends in parenting ed-tech and D2C brands while keeping our unique identity intact.RequirementsTo succeed in this role, you'll need:Bachelor's degree in design, fine arts, communication, or related field, or strong portfolio demonstrating equivalent skills.1-3 years of experience in graphic design, internships/freelance included, preferably with consumer parenting ed-tech or wellness brands.Proficiency in industry-standard tools such as Figma, Adobe Illustrator/Photoshop, or equivalent.Strong sense of layout, color, typography, and visual hierarchy, especially for mobile-first content.Ability to follow and evolve brand guidelines while proposing fresh ideas.Comfort working with feedback loops, deadlines, and cross-functional collaboration.A portfolio that includes social media creatives, infographics, and/or product visuals relevant to parenting education or consumer-facing audiences is a strong plus.

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