Lead Performance Media Specialist

2 weeks ago

tumakuru, India beBeeMediaBuyer Full time

Job Title: Performance Media BuyerLocation: Remote, flexible work options available.Job Type: Full-Time or Part Time, with a competitive salary and attractive performance bonuses.Experience Level: Mid–Senior level professionals are encouraged to apply.About the Role:We seek skilled and data-driven Performance Media Buyers to join our team. Our ideal candidate will have hands-on experience in running profitable campaigns across various platforms.The primary responsibility of this role is to drive high-quality traffic, scale campaigns profitably, manage large budgets efficiently, and consistently optimize funnel performance.Key Responsibilities:Plan, launch, and optimize performance campaigns across multiple platforms (Facebook, Google, TikTok, DSPs, Push/Pop, Native, Programmatic, etc.).Manage large budgets with focus on ROI and KPIs such as EPC, CPA, CR, ROAS, LTV.Conduct A/B testing on creatives, landing pages, targeting, and placements.Scale winning campaigns while maintaining profitability.Creative Strategy:Work with internal designers or create your own ad concepts.Identify winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.Data & Reporting:Track performance metrics daily and provide actionable insights.Analyze user behavior, funnel drop-offs, and optimize for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.Relationship & Offer Management:Coordinate with affiliate managers, networks, advertisers, and traffic sources.Negotiate payouts, secure exclusive offers, and unlock higher caps.Evaluate new offers and traffic sources for profitability.Requirements:Minimum 2–5 years of hands-on experience running performance campaigns (Sweepstakes, CPS, mVAS, CPI, etc.).Proven track record of generating profitable and scalable results.Deep understanding of performance marketing metrics and optimization strategies.Expertise with multiple platforms (Facebook Ads Manager, Google Ads, TikTok Ads, PropellerAds, Zeropark, Unity, IronSource, Outbrain/Taboola, Voluum, RedTrack, Binom, AppsFlyer, etc.).Strong analytical skills with ability to interpret data and make real-time decisions.Experience with cloaking, tracking setups, prelanders, funnels, and traffic arbitrage is a plus.Preferred Qualifications:Experience in tier-1 traffic and high-payout offers.Experience working with affiliate networks or advertisers.Knowledge of compliance, ad policies, and anti-fraud techniques.Understanding of mobile app funnels for CPI campaigns.Benefits:Competitive salary + attractive performance bonuses.Flexible work options, including remote work.Growth-focused environment with access to premium tools and resources.Incentives for hitting performance milestones.

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    tumakuru, India beBeeContent Full time

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