Digital Insight Professional

4 hours ago

mangalore, India beBeeAnalytics Full time

Senior Analytics Specialist - Digital InsightsWe are seeking a seasoned professional to spearhead our digital analytics efforts. As a Senior Analytics Specialist, you will be responsible for designing and implementing advanced tracking frameworks, ensuring seamless data collection, and providing actionable insights to inform business decisions.Key Responsibilities:Develop and manage Adobe Experience Platform (AEP) Web SDK and Adobe Launch for web and app tagging.Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms.Collaborate with cross-functional teams to translate business needs into effective tracking strategies.Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement.Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.Requirements:2–6 years of hands-on experience in Digital Analytics Implementation or Tag Management.Strong knowledge of AEP Web SDK, Adobe Launch / Data Collection, Customer Journey Analytics (CJA), Web & App Tagging Implementation, XDM Schemas, and Event-Driven Data Layers.Excellent analytical, problem-solving, and communication skills.Ability to collaborate effectively with cross-functional teams in a fast-paced environment.Preferred Qualifications:Exposure to Adobe Experience Platform (AEP) Edge Network or Adobe Analytics migration projects.Experience integrating multiple data sources for unified analytics.Familiarity with data governance and privacy frameworks.

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