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Associate - Visual Communication
3 weeks ago
About Us :
The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India's largest online merchandising platforms with licenses like Disney, Warner Bros; WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also
is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we have also expanded to new categories and introduced new product lines like activewear, supima products, innerwear, personal care products like perfumes etc. We have also launched footwear and kidswear
recently.
Although we are primarily an online brand, we've expanded in the offline retail space as well and have stores in Mumbai, Bangalore, Delhi, Pune and Indore. The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can't go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on Board
Key Responsibilities:
- Develop accurate, photorealistic mockups of apparel items, including but not limited to t-shirts, hoodies, jackets, and accessories, to visualize design concepts.
- Work closely with graphic designers, product developers, and marketing teams to understand the vision and translate it into realistic mockups.
- Organize and maintain mockup templates and design files to ensure easy access and version control.
- Ensure all mockups align with brand standards, design requirements, and color accuracy for presentation across multiple digital platforms.
- Create high-quality digital assets for marketing, e-commerce, and social media teams to use in promotions and campaigns.
- Revise mockups based on feedback from stakeholders, ensuring high standards and alignment with brand aesthetics.
- Stay up-to-date on design and apparel industry trends to incorporate the latest techniques and styles into mockups.
Qualifications :
- Bachelor's degree or diploma in Graphic Design, Fashion Design, or a related field.
- 2-4 years of experience in mockup design or related work in an apparel or fashion brand.
- Proficiency in Adobe Creative Suite, especially Photoshop and Illustrator; experience with 3D design software is a plus.
- Strong understanding of color theory, fabric types, and garment construction.
- Attention to detail, with the ability to replicate designs accurately on different apparel items.
- Excellent organizational and time-management skills with the ability to manage multiple projects in a fast-paced environment.
- Good communication skills, with a collaborative approach to feedback and revisions.
