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Marketing Manager

2 months ago

bikaner, India Logezy Limited Full time

About Us:

Logezy is a cloud-based software solution for temporary recruitment agencies, offering tools for compliance tracking, rostering, invoicing, and payroll. We are seeking a dynamic and experienced Marketing Manager to lead and execute our marketing strategies.

Key Responsibilities:

  • Develop and implement marketing strategies for Logezy’s SaaS product.
  • Drive social media marketing efforts across platforms (, Facebook, Twitter, etc.) to increase brand awareness and lead generation.
  • Create and manage campaigns to promote product features, updates, and company news.
  • Conduct market research to identify trends and opportunities for growth in the SaaS industry.
  • Collaborate with the sales team to create marketing materials, including emails, blogs, case studies, and videos.
  • Analyze campaign performance and adjust strategies based on data-driven insights.
  • Build and maintain relationships with media outlets, influencers, and industry leaders.
  • Stay updated with the latest trends and best practices in digital and SaaS marketing.
  • Manage content creation, SEO/SEM, and online advertising to drive organic and paid traffic.
  • Organize and oversee participation in industry events, webinars, and other promotional activities.

Requirements:

  • Proven experience in marketing management, preferably in the SaaS industry.
  • Strong knowledge of social media platforms and digital marketing strategies.
  • Excellent communication skills, both written and verbal.
  • Hands-on experience with marketing software (e.g., Google Analytics, SEO tools, social media platforms, etc.).
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong analytical skills to assess campaign performance and make data-driven decisions.
  • Creative mindset with a focus on achieving business objectives through innovative marketing tactics.

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in SaaS product marketing.
  • Demonstrated success in launching and managing B2B digital marketing campaigns.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work in a fast-growing SaaS company.
  • A collaborative and innovative working environment.
  • Career growth and development opportunities.