Digital Marketing Specialist

19 hours ago


davangere, India beBeeSpecialist Full time

Job Title: Digital Marketing SpecialistAbout the Role:We are seeking a highly skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for building and refining paid search strategies that elevate brand visibility while delivering measurable returns.Main Responsibilities:Campaign Development: Design and implement structured campaigns with clear thematic relevance, maintaining logical keyword groupings, match types, and bidding models. Adapt structure as markets shift and competition evolves.Performance Optimization: Optimize bids, placements, ad copy, and landing page alignment. Identify inefficiencies early and take corrective action. Evaluate audience signals and apply precision targeting.Analytical Insights: Interpret search data, cost patterns, and conversion behavior. Recommend direction based on evidence, not intuition. Present findings in a concise, business-friendly format.Team Collaboration: Coordinate with creative, content, analytics, and brand teams. Ensure messaging across campaigns remains consistent with Estée Lauder's identity. Align ads strategy with broader marketing priorities.Requirements:Experience managing Google Ads in performance-driven environments.Strong understanding of search intent, bidding mechanics, and optimization cycles.Ability to spot meaningful patterns in data and act decisively.Clear communication—structured, precise, and calm under shifting conditions.Familiarity with skincare, beauty, luxury, or retail sectors is a plus.Reliable self-management in a remote, part-time framework.



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