Digital Advertising Specialist

20 hours ago

Gandhinagar, India beBeeExpert Full time

About UsPer4mance Guru operates in small, agile groups where each team member is accountable for the success of our company and clients.We adopt an experimental approach to our management structure and growth hacking marketing tactics, always mindful of our culture and values.Our goal is to strike a balance between being a close-knit team that feels like a family.Job ResponsibilitiesDevelop and execute innovative Paid Advertising campaigns and strategies for Per4mance Guru and its clients.Plan and implement Paid Advertising campaigns to drive user base growth, traffic, and engagement for Per4mance Guru and its clients.Perform A/B testing & ROI optimization.Implement programmatic advertising campaigns.Explore other digital channels & new media (blog networks, native advertising).Collaborate with the content team & provide data insights.Ad copywriting, testing, and campaign optimization.Set up and optimize Google Analytics goals and tracking/conversion pixels.Extensive reporting & data analysis based on key metrics.Required Skills and QualificationsDeep understanding and passion for paid advertising and the web.Must have experience in at least two of the following areas:At least one year of experience in performance marketing.Hands-on experience in Google Analytics, Google Tag Manager, and/or other tracking software.Hands-on experience in marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).Experience with remarketing/retargeting campaigns, and display advertising.Mandatory requirements: Confidence and Willingness.

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