Marketing Officer

2 weeks ago

kochi, India PGS London Full time

Key Responsibilities Outreach & Relationship Building : Engage with schools, colleges, training centers, and local organizations to establish partnerships, promote our programs, and increase brand visibility.
Event Management : Plan and execute on-ground promotional events, workshops, seminars, and info sessions at educational institutions and public venues to engage with students, parents, and educators.
Lead Generation : Actively work to generate leads through in-person marketing activities and ensure follow-up with the sales team for effective conversion.
Marketing Collateral Distribution : Distribute flyers, brochures, and other promotional materials at targeted locations to boost awareness about our offerings.
Brand Ambassador : Represent the brand at events and networking opportunities, delivering clear and persuasive messages to build interest in our programs.
Market Intelligence : Gather information about competitors, customer preferences, and local education trends to provide insights for marketing strategies.
Reporting & Feedback : Track field marketing activities, provide regular feedback on campaign effectiveness, and report on engagement metrics to improve future initiatives.
Customer Engagement : Conduct surveys and collect feedback from potential customers to understand needs and preferences, adapting marketing strategies accordingly.
Collaboration : Work closely with the sales, product development, and academic teams to align marketing efforts with business goals and ensure consistent messaging across all channels.
Skills :
Strong interpersonal and communication skills with an outgoing personality.
Ability to work independently and manage multiple projects effectively.
Comfortable with public speaking and delivering presentations to diverse audiences.
Proficiency in using CRM tools to track leads and activities.
Basic understanding of EdTech trends and educational programs is a plus.
Additional : Willingness to travel frequently within the region and work flexible hours as needed.
BENEFITS Competitive salary with performance-based incentives
Travel reimbursements and allowances
Professional development opportunities within the EdTech industry

Qualifications Education : Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience : 2-3 years of experience in marketing, preferably within the EdTech or education sector.

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