User Acquisition Specialist

1 week ago


ajmer, India beBeeDemandGeneration Full time

The Demand Generation Manager role is pivotal in driving user acquisition and conversion for our organization. Key Responsibilities:Paid Acquisition: Develop targeted ad campaigns across various platforms, including Meta, TikTok, and Google Ads, to drive users to our freemium products.Freemium-to-Paid Conversion Strategy: Own the free-to-paid conversion funnel, creating campaigns to drive upgrades and enhance customer lifetime value.SEO & Organic Growth: Drive traffic from consumer brand marketers through high-converting content, leveraging search engine optimization techniques to maximize visibility.Landing Page & Freemium Conversion Optimization: Design product-specific landing pages that drive free signups, optimizing signup flows to improve user experience and conversion rates.Email Marketing & Freemium Nurture: Develop email sequences to activate users, drive upgrades, and nurture free users, fostering long-term relationships and loyalty.Analytics & Reporting: Track and analyze demand gen metrics, including MQLs, PQLs, CAC, and pipeline generated, providing actionable insights to inform data-driven decision-making.



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