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Project Baala | Graphic Design and Communications Associate | new delhi
1 month ago
About Us: Project Baala is a youth led social enterprise focused on destigmatizing menstruation and is looking for passionate and enterprising youngsters ready to make real time impact.
Position Overview:
The Communications Specialist will play a key role in enhancing our online presence and strengthening our digital communication channels. This role requires someone with a keen eye for design, technical know-how for website updates, and a strategic mindset for social media growth.
Key Responsibilities:
Social Media Strategy & Management
- Develop and execute a cohesive social media strategy across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Create and schedule content, monitor performance, and adjust strategy as needed to drive engagement, awareness, and growth.
- Analyse metrics and produce regular reports to assess performance and adjust strategies for continuous improvement.
- Respond to social media inquiries and foster online engagement with followers.
Design & Visual Content
- Create high-quality visual content for both digital and print platforms, including videos, graphics, infographics, presentations, and promotional materials
- Ensure that all visual content adheres to brand guidelines and enhances the overall user experience.
- Work on design projects for campaigns, newsletters, social media posts, and event collaterals and annual reports.
General Communications Support
- Assist with internal and external communications materials such as newsletters, press releases, and event promotions.
- Collaborate with other departments (e.g., implementation, research, product) to ensure cohesive messaging and brand voice.
Website Content & Maintenance (Preferred but not required)
- Oversee and manage the organization’s website, ensuring it is up-to-date, user-friendly, and aligns with the overall communications strategy
- Collaborate with internal teams to ensure the website reflects new content, product launches, events, etc. Coordinate with external vendors or developers for larger website projects or updates.
- Ensure optimal website performance, including speed, responsiveness, and SEO best practices.
Qualifications:
● 2-3 years of professional experience in communications, marketing, social media management, web development, or a related field.
● Strong understanding of social media platforms and digital marketing strategies.
● Proficiency in web content management systems (e.g., WordPress, Squarespace, or similar)
● Experience with web analytics tools (e.g., Google Analytics, social media analytics tools)
● Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design software.
● Excellent written and verbal communication skills.
● Strong organizational skills and the ability to manage multiple projects simultaneously.
● A creative mindset with a passion for design and storytelling.
Preferred:
● Experience with email marketing platforms (e.g., Mailchimp, Constant Contact)
● Familiarity with SEO best practices and website optimization
● Knowledge of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
CTC: Based on previous experience, upto 4.5 LPA
