Performance Marketing Head

3 days ago

tumkur, India Bhash Software Labs Full time

Hiring:- Marketing Lead (Performance & Growth) Location: Koramangala, Bangalore Experience: 5–8 years Salary: Upto 20 Lpa---About UsBhashsms is one of India's fastest-growing SME communication & engagement platforms, serving 2,00,000+ businesses with WhatsApp API, SMS, RCS and AI-powered engagement products.We are scaling toward ₹200 crore/month by 2030 and building a world-class growth engine.We are now hiring a Marketing Lead who can own performance marketing across Facebook, Google, SEO, landing page optimization, and analytics.---Role OverviewYou will own the entire marketing funnel: Lead generation through FB & Google CAC optimisation Monthly campaign planning Landing page conversion improvement SEO strategy Daily performance dashboards Experimentation & rapid A/B testingYour role directly impacts revenue, CAC, and scaling Bhashsms toward ₹100 crore ARR.---Key Responsibilities1. Performance Marketing (Facebook & Google)- Plan, deploy, and optimize campaigns across FB Ads Manager & Google Ads.- Improve Lead-to-Payment conversion rate by optimizing targeting, creatives, landing pages, and retargeting funnels.- Maintain CAC targets and push toward continuous reduction.- Set up A/B tests for creatives, audiences, and landing pages.2. SEO Strategy & Growth- Create and execute SEO roadmap (on-page, off-page, technical SEO).- Build high-intent content funnels (blogs, landing pages, industry pages).- Improve organic traffic month-on-month by 8–12%.3. Analytics & Reporting- Build a daily/weekly/monthly marketing dashboard.- Measure: CPL, CAC, L2P conversion, CTR, CVR, ROAS.- Provide insights for the leadership team and forecast lead volumes.4. Landing Page Optimization- Work with designers/copywriters to improve conversion rate.- Run A/B tests on landing pages to increase L2P from 4% → 8%.5. Creative & Messaging- Own creative strategy for FB & Google.- Develop industry-specific creatives (jewelers, retail, clinics, real estate etc).- Coordinate with design agencies/partners.6. Ownership of ₹15L+/month Budget- Build monthly plan for spend split.- Ensure budget efficiency & predictability- Improve ROI every quarter.7. Coordination & Leadership- Manage the agency (FB), internal team (SEO), and designers.- Work closely with sales, retention, and product teams.- Eventually build a 3–5 member in-house marketing team.---Ideal Candidate Profile- 5–8 years in performance marketing (FB & Google) must have.- Strong experience in lead generation at scale, not just brand marketing.- Proven track record of managing ₹10–50L/month ad budgets.- Comfortable building dashboards (Google Data Studio / Looker / Sheets).- Experience in SaaS / CPaaS / D2C / Fintech is a huge plus.- Has worked in a fast-growth environment (startup/scale-up).- Strong analytical and creative thinking.---What We Offer- Leadership role with massive career upside- Direct impact on revenue growth- Fast decision-making environment- Opportunity to build India's largest SME engagement platform- High ownership & freedom Think you're the one? Slide your resume to → shrinidhi@bhashsms.com and let's build something crazy big together.

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