Influencer Marketing Specialist

2 weeks ago

india beBeeAccountAssociate Full time

Role Summary:As a seasoned professional in public relations, we seek an accomplished Account Associate to spearhead our client engagements across the automobile sector from our Mumbai office.We are looking for a highly skilled and motivated individual with 1 to 3 years of experience in identifying, evaluating, and onboarding influencers aligned with brand objectives and target audiences.This role requires conceptualizing and executing influencer campaigns across various social media platforms, analyzing performance using analytics tools, and creating engaging content that strengthens brand identities.The ideal candidate will possess expertise in emerging trends, platforms, and content styles, as well as strong communication skills, both written and verbal. Key ResponsibilitiesIdentify and evaluate potential influencers aligned with brand objectives and target audiences.Conceptualize and execute influencer campaigns across Instagram, YouTube, and other relevant social media platforms.Monitor and analyze campaign performance using analytics tools to optimize results.Develop and maintain expertise in creating high-quality content that bolsters strong brand identities.Stay updated on the latest influencer trends, platforms, and content styles.Foster strong communication skills, both written and verbal, to effectively collaborate with team members and clients. Requirements1-3 years of experience in public relations or influencer marketing, preferably in the automobile sector.Strong understanding of social media platforms, creator economy, and campaign metrics.Proficiency in Excel, Google Sheets, and influencer tracking tools is beneficial.Excellent communication skills, both written and verbal, to effectively engage with team members and clients.

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