Executive-Performance Marketing

21 hours ago

haryana, India Spinny Full time

Job Location: Sector 48, GurgaonJob Type: Full-Time (5 Days, Work from Office)Experience Required: Minimum 2+ YearsJob OverviewWe are looking for a Performance Marketing Executive with 2+ years of hands-on experience in managing paid digital campaigns across different channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and a deep understanding of digital media platforms like Google Ads, Meta Ads & other performance marketing channels. You will be responsible for optimizing campaign performance, driving quality leads, and improving ROI across all performance channels.Key Responsibilities:Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other digital performance platforms to achieve business KPIs.Monitor campaign performance metrics (CPL, CTR, CVR, CAC) and ensure budget efficiency.Manage and optimize audience targeting, ad creatives, copy, and landing pages to improve quality scores and conversions.Collaborate with creative, tech, and product teams to identify winning results.Track and report campaign performance through tools like Google Analytics, Data Studio, and CRM dashboards.Identify and explore new paid channels, tools, and automation opportunities to scale performance.Ensure alignment of marketing campaigns with overall brand and business goals.Requirements:Bachelor’s degree in Marketing, Business, or a related field.Minimum 2+ years of experience in performance marketingHands-on experience with Google Ads, Meta Ads Manager, & other performance channels.Strong analytical skills with proficiency in Google Analytics, Excel, and campaign reporting tools.Understanding of lead generation, attribution models, and CRM integration.Ability to handle large-scale campaigns with multiple stakeholders.Excellent communication skills and a collaborative mindset.

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