Creative Director
2 days ago
About Us:
Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Drawing from the legacy of the CMR Group, we nurture lifelong learners equipped to thrive in a dynamic and evolving world.
Position Overview:
The Creative Director will be instrumental in developing and executing a strategic plan across multiple brands within the CMR K12, Ekya Schools, and CMR National PU college umbrella. Acting as the "brand guardian," they will lead the creation and implementation of marketing strategies, ensuring each brand’s objectives are met. Additionally, the Creative Director will collaborate on the development of action plans, detailing marketing and admissions activities to drive each brand's strategic goals.
Quick Snapshot - Key Responsibilities:
Brand management
Manage all elements of the school’s brands to ensure that the brand’s messaging remains consistent with the values, personality and objectives and that brand guidelines are implemented consistently across all marketing activities.
Define the brand, communications and marketing objectives, strategies and direction.
Creative Advertising:
Manage and measure the school’s current ‘advertising year’ and make recommendations for when, where and how to advertise.
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.
Lead the development of innovative advertising concepts and campaigns that resonate with target audiences.
Oversee the creative process from ideation to execution, ensuring high-quality deliverables.
Create templates for the various Social media handles and the post guidelines.
Oversee the UI/UX of the websites to ensure clear communication and easy navigation, aligning with brand guidelines.
Content Creation:
Develop and manage content strategies that support marketing objectives and enhance brand storytelling.
Collaborate with content writers, designers, and other creative specialists to produce engaging content across various channels.
Marketing collateral
Develop new and review the existing suite of publications and make recommendations for any additional/alternative publications
Produce content and campaign material for our services across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)
Ideal Candidate Profile
Education: Bachelor or Master in Fine Arts, or a related field
Preferred Industries: Experience in Advertising and Digital Industries
Experience: Minimum of 6- 8 years of experience working in a similar capacity.
Skills: Expertise in Creative and Content Strategy
Technical Skills: Proficient in Photoshop, Illustrator and illustration/ design skills
Attributes: Strategic thinker, skilled collaborator, ability to manage a small team of content and designers. Ability to multitask, manage tasks with varying priorities and align with stakeholders.
How to Apply:
To apply, please submit your resume along with a cover letter.
In your cover letter, we’d love to hear about:
Your vision for the future of education and how branding plays a role in shaping that future.
Relevant experience, particularly in branding, marketing, or communications, and how it aligns with the goals of our organization.
What excites you most about the opportunity to join us and help shape the narrative of our brand
We look forward to learning about how your unique skills and perspective can contribute to our mission
Why Join Us?
Innovative Creative Environment : Join a forward-thinking team that is constantly looking to disrupt the industry with fresh, innovative ideas and unique approaches to creative solutions.
Autonomy and Leadership: Chance to steer the creative vision of the brand, leading projects and defining the brand aesthetics.
Innovative & Collaborative Culture: Freedom to experiment with ideas and collaborate with other departments to create groundbreaking work.
Professional Development Opportunities: Access to certifications, workshops, and external programs through Ekya’s Professional Development Institute (PDI).
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