Advanced Programmatic Advertising Specialist

4 days ago

bikaner, India beBeeData Full time

Programmatic Data Analyst Job OverviewThis role requires a strong analytical mindset and technical understanding of programmatic advertising.Manage and optimize supply-side platforms (SSPs), demand-side platforms (DSPs), OpenRTB, Prebid, and server-to-server integrations.Configure endpoints, macros, and bid streams; monitor fill rate, latency, and discrepancies.Detect and resolve invalid traffic (IVT) using human verification solutions, protected media, Pixalate, IAS, and Moat.Key Responsibilities:Build data dashboards in Looker, Google Data Studio, or Excel/Sheets to track effective cost per mille (eCPM), fill rate, and delivery trends.Collaborate with demand and supply partners for quality assurance, format validation, and compliance with industry standards.Document technical setups and coordinate with product, sales, and engineering teams.Responsibilities for the Data Analyst Role:Develop and maintain data dashboards and automated reports in Looker, Google Data Studio, or Excel/Sheets.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Present data-driven insights to improve yield, delivery, and eCPM performance.

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