Digital Campaign Strategist

2 days ago

bhavnagar, India beBeeMarketing Full time

Marketing Automation SpecialistWe are seeking an experienced Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for planning and executing multiple aspects of marketing automation campaigns.This role requires strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills. You will work closely with our marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.Support the execution of annual CRM & Loyalty calendars to ensure timely campaign rollout and drive customer engagement, retention, and program participation.Coordinate with front-end and back-end systems, as well as vendors, to ensure smooth and timely execution of promotions and loyalty updates across channels (App, Website, POS, and other touchpoints).Collaborate with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensure the timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaise with internal stakeholders to inform store teams on ongoing loyalty offers, campaign details, and redemption mechanics.Understand and leverage system capabilities to support campaign logic, offer configurations, and customer journey workflows.Requirements:Engineering graduates only - Preference given to graduates from top institutes.Ability to work during US operational hours.2-4 years of experience in managing CRM campaigns for large B2C brands.Experience in handling CRM campaign activities for US clients is strongly preferred.Excellent communication and interpersonal skills, with a strong command of English (both spoken and written).Strong organizational and multi-tasking abilities; proactive and able to handle uncertainty with minimal guidance.Benefits:Remote position - Work from anywhere.5-day work week.Medical insurance.

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