Influencer Marketing Executive

5 days ago

Bengaluru, Karnataka, India Sotrue Full time

Job Description

Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Role: Influencer Marketing Executive

About Us

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce, we're scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026.

Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG.

Role Overview

We are looking for an Influencer Marketing Executive to drive influencer-led initiatives for Sotrue. The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space. This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.

Key Responsibilities

  • Build and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts, manage budgets, and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
  • Maintain a structured influencer database with performance metrics.

Qualifications

  • 2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing, creator trends, and Instagram-first strategies.
  • Excellent communication, relationship-building, and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • Ability to thrive in a fast-paced, high-growth startup environment.
  • Maintain professionalism, punctuality, and accountability at all times. Communicate respectfully and follow all deadlines, policies, and reporting structures.
  • No tolerance will be given to unprofessional behavior, lack of discipline, or negative attitude in the workplace.

What's in it for you

  • Lead and scale influencer marketing for one of India's emerging beauty brands.
  • Direct collaboration with a high-caliber leadership team.
  • Ownership of strategy & execution in a high-impact role.
  • Fast-track growth opportunities in the booming D2C personal care space.
  • A creative, dynamic, and ambitious culture.
  • Competitive salary & benefits.

  • Influencer Marketing Executive

    7 days ago

    Bengaluru, Karnataka, India WhizCo | Creative Tech and Influencer Marketing Full time

    Company Description WhizCo is leading the charge in transforming brand experiences with advanced technologies and innovative marketing strategies. Specializing in experiential marketing, AR, VR, MR, and CGI, WhizCo creates immersive experiences that captivate audiences and enhance brand visibility. Our mission is to revolutionize brand-audience interactions...

  • Influencer Marketing Senior Manager

    2 days ago

    Bengaluru, Karnataka, India Confluencr - Global Influencer Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About UsConfluencr is redefining influencer marketing for IndiaWith 100+ team members and campaigns across 15+ countries, we've helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action.We blend cutting-edge tech with a marketer's mindset.Our in-house systems help us...

  • Influencer Marketing Executive

    5 days ago

    Bengaluru, Karnataka, India AgentC Full time

    Job Title: Influencer Marketing ExecutiveLocation: Mumbai, MahimExperience: 2+ yearThe Influencer Marketing Executive is responsible for identifying, managing, and nurturing relationships with influencers to maximize brand reach and engagement. This role requires a deep understanding of social media platforms, influencer trends, and digital marketing...

  • Influencer Marketing Executive

    4 days ago

    Bengaluru, Karnataka, India AgentC Full time

    Job Title: Influencer Marketing Executive Location: Mumbai, Mahim Experience: 2+ year The Influencer Marketing Executive is responsible for identifying, managing, and nurturing relationships with influencers to maximize brand reach and engagement. This role requires a deep understanding of social media platforms, influencer trends, and digital marketing...

  • Influencer Marketing Executive

    2 weeks ago

    Bengaluru, Karnataka, India Collectcent Full time

    About the Role: We are seeking an Influencer Marketing Executive to manage and execute influencer-driven campaigns. This role requires a sharp understanding of influencer culture, social media platforms, and brand collaborations. Key Responsibilities:  Identify, onboard, and manage influencers/creators for brand campaigns on our propritory platform. ...

  • Influencer Marketing Executive

    2 weeks ago

    Bengaluru, Karnataka, India Collectcent Full time

    About the Role:We are seeking an Influencer Marketing Executive to manage and execute influencer-drivencampaigns. This role requires a sharp understanding of influencer culture, social mediaplatforms, and brand collaborations.Key Responsibilities: Identify, onboard, and manage influencers/creators for brand campaigns on our propritoryplatform....

  • Influencer Marketing Executive

    6 days ago

    Bengaluru, Karnataka, India Collectcent Full time

    About the Role:We are seeking an Influencer Marketing Executive to manage and execute influencer-drivencampaigns. This role requires a sharp understanding of influencer culture, social mediaplatforms, and brand collaborations.Key Responsibilities: Identify, onboard, and manage influencers/creators for brand campaigns on our propritoryplatform....

  • Influencer Marketing Executive

    5 days ago

    Bengaluru, Karnataka, India NikahForever Full time

    Job DescriptionNikahForever is India's leading community matrimony platform, on a mission to simplify and modernize the matrimonial journey. With over 2 million+ members and 50,000+ successful matches, we leverage AI-powered matchmaking and data-driven insights to build authentic, trustworthy connections. Our platform is shaped by innovation, empathy, and...

  • Influencer Marketing Executive

    2 days ago

    Bengaluru, Karnataka, India Divo Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Location:BangaloreExperience:Minimum 2 years in Influencer Marketing or Digital MarketingProfessional Summary:Dynamic and results-oriented Influencer Executive with minimum 2 years of hands-on experience in executing influencer marketing campaigns, with a strong focus onYouTube & Instagram. Demonstrated ability to support campaign execution, build creator...

  • Influencer Marketing Executive

    1 week ago

    Bengaluru, Karnataka, India Qoruz Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Influencer Marketing ExecutiveAbout the Role:Qoruz is looking for smart Account Executives with a prior experience in our Influencer Marketingsolutions team. Working with influencers and content creators can be exciting, cool and fun, and yet at times taxing. We are looking for a person who understands the agency life, but has fun being a part of the...