Product Marketing
23 hours ago
About the job
Trianz is a leading-edge technology platforms and services company that accelerates digital transformations at Fortune 100 and emerging companies worldwide in data & analytics, digital experiences, cloud infrastructure, and security. The company has developed a disruptive “IP Led Transformations” vision, strategy, and business model over the past 3 years. Some of the company’s IP was recently acquired by AWS and its overall business model has taken off sharply in 2024.
Trianz is led by Sri Manchala, a former special forces officer from the Indian army and author of Crossing the Digital Faultline | Trianz , and a team of veterans from well-known firms such as Deloitte, HCL, KPMG, Wipro, Microsoft, TATA, AWS, GE, etc.
About Trianz
Trianz believes that companies around the world face three challenges in their digital transformation journeys - shrinking ‘time to transform’ due to competition & AI, lack of digital-ready talent, and uncertain economic conditions. To help clients leapfrog over these challenges, Trianz has built IP and platforms that have transformed the adoption of the cloud, data, analytics & insights AI.
Specifically, the following Trianz platforms are changing the way companies approach transformations in various disciplines:
Concierto: A fully automated platform to Migrate, Manage, and Maximize the multi & hybrid cloud. A zero code and SaaS platform, Concierto allows teams to migrate to AWS, Azure and GCP and manage them efficiently from a single pane of glass. Visit www.concierto.cloud for more information
Extrica Data to AI Platform: Built on the concept of ‘federated or distributed data’, Extrica revolutionizes how users access data anywhere in the company’s ecosystems; productizes data and makes it available in a Netflix like user experience while delivering BI and AI powered insights. Visit www.extrica.io for more.
Pulse: Recognizing that workforces will be distributed, mobile, and fluid, Trianz has built a ‘future of work’ digital workplace platform called Pulse. Visit www.trianz.com/Pulse
Since the market launch of this strategy in mid-2023, Trianz has experienced enormous growth, success, and recognition.
Some of Trianz’ built IP in data and analytics was acquired by Amazon. Since then, Trianz has been made an engineering partner of Amazon for building/supporting connected ecosystems across multiple AWS platforms.
Most recently, Trianz and AWS have signed a strategic collaboration agreement within which the two companies will work on joint roadmaps/solutions for the cloud; AWS will buy Trianz | Concierto in bulk for AWS partners to use for migrations; AWS will also recommend Concierto to their MSPs and finally, AWS Professional Services and Trianz have signed an agreement for joint solutioning and customer delivery. Read more: Trianz enters into a Strategic Collaboration Agreement with AWS to Revolutionize Cloud Adoption and Management (yahoo.com)
Given all this, Trianz is experiencing a significant demand for its SW platforms and consequent growth. To support this growth, Trianz has recently raised private equity capital to scale the company over the next several years ( Trianz Announces Strategic Growth Capital Investment by Capital Square Partners (prnewswire.com ). It is now bolstering its senior and mid-level leadership with top talent across GTM, Engineering, Services, and Partnership organizations. We are seeking leaders driven by our purpose - to help customers accelerate digital transformations and build the next generation software and services organization.
Trianz | Accelerating Digital Evolution
Leaders in Product Engineering, Data & Analytics Consulting, APPS & Experience Consulting, Hybrid Cloud Consulting, IT infrastructure services, managed services and IT security consulting.
The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.
Conduct market research and analysis to identify key customer segments, trends, and competitive landscape
Develop and execute comprehensive go-to-market plans for new product launches and updates
Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio
Drive inputs into the product strategy and product roadmap to meet business goals
Define product functionality and positioning together with Product Engineering teams
Work closely with s customer needs and identify strategic engagements
Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/ internet and participation in events
Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel
Create compelling marketing content including product collateral, website copy, and sales enablement materials
Analyze and report on campaign performance, product adoption, and market trends
Participate in industry events and conferences to represent the company and promote products
Manage product launches and coordinate cross-functional teams to ensure successful execution.
Collaborate with creative teams to develop compelling visuals and design for marketing campaigns
Expect around 20% travel
What You'llNeed:
Team management experience is mandatory. Experience of managing 2-3 PMMs is ideal.
Btech degree and experience in data and analytics, AI marketing field will be advantageous
MBA & 15+ years of product/ services marketing experience with 4-5 years marketing for a data and analytics, AI
Strong understanding of B2B marketing, product launch, and go-to-market strategies
Excellent communication and stakeholder management skills
Experience working with cross-functional teams including product management, sales, and creative teams
Proven track record of driving HR transformation and organizational effectiveness through data-driven insights
If you or someone you know matches this profile, please send the below details and updated resume to Kumar.venkatappa@trianz.com .
CTC
ECTC
NP
Preferred location
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