Social Media Strategist

2 days ago


Malappuram, India beBeeDigital Full time

Job OverviewThe role of a Digital Media Planner is pivotal in driving creative social strategies and maximizing performance for leading brands.This key position involves planning, executing, and optimizing social media campaigns that align with client objectives.Key Responsibilities:Develop Social Media Campaign Plans: Craft data-driven, high-impact media plans tailored to client goals, including budget allocation, audience targeting, and platform selection.Manage Social Media Efforts: Oversee the execution of compelling content across various platforms such as Facebook, Instagram, Twitter, TikTok, and others.Collaborate with Creative Teams: Work closely with creative teams to ensure the execution of engaging content that resonates with target audiences and aligns with media strategy.Audience Segmentation and Targeting: Define audience segments based on demographics, interests, behaviors, and psychographics to create tailored, high-performing campaigns.Optimize Campaign Performance: Monitor campaign results, analyze data, and produce reports with actionable insights to optimize future campaigns.Stay Current with Trends: Maintain knowledge of the latest trends, technologies, and best practices in social media advertising to ensure innovative and effective campaigns.



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