Ecommerce Specialist

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.  Job Profile: E-commerce & Performance Marketing ExecutiveExperience: 1+ YearsIndustry: E-commerce / D2C / B2CEmployment Type: Full-timeLocation: NxOne, Greater Noida WestRole OverviewWe are looking for an energetic and data-driven Manager E-commerce with over 1 year of experience in managing marketplace from listing to campaign and managing ROI-driven ad campaigns.The role requires a deep understanding of online marketplaces like Experience in Domestic e-comm : Amazon, Flipkart, Blinkit, Zepto,International E-comm : Amazon, eBay, AliExpress,  Etsy and Zalando, Walmart, Mercado, Noon, Zoomia etcKey ResponsibilitiesE-commerce OperationsManage and optimize product listings, pricing, inventory, and visibility across Amazon, Flipkart, Blinkit, Zepto, and other marketplaces.Track and analyze sales performance metrics such as:GMV (Gross Merchandise Value)Sell-through RateConversion Rate (CVR)Return Rate (%)Buy Box PercentageFulfillment Rate (FBA/Fulfilled by Seller)Listing and Optimize content (title, keywords, A+ content, images) to boost organic ranking and visibility.Manage and execute marketplace promotions, coupons, and ad campaigns (Amazon Sponsored Ads, Flipkart Ads, etc.).Coordinate with supply chain and warehouse teams to maintain healthy stock levels and minimize out-of-stock rates.Track customer feedback and product reviews to improve brand perception and performance.Develop and manage ad creatives, targeting strategies, and daily budgets to meet business objectives.Continuously track and optimize based on performance KPIs such as:ACoS (Advertising Cost of Sales)ROAS (Return on Ad Spend)CPC (Cost per Click)CPM (Cost per 1000 Impressions)CTR (Click-Through Rate)CVR (Conversion Rate)CAC (Customer Acquisition Cost)Impression SharePerform A/B testing for creatives, audiences, and placements to improve campaign efficiency.Manage remarketing and lookalike audience strategies to enhance repeat purchases and brand engagement.Prepare weekly/monthly performance reports with insights and recommendations for optimization.Tools & PlatformsE-commerce: Amazon Seller Central, Flipkart Seller Hub, Blinkit, Zepto Partner PanelAd Platforms: Meta Ads Manager, Google Ads, YouTube Ads, Amazon AdsAnalytics: Google Analytics, Meta Insights, Amazon Brand Analytics, Data StudioOthers: MS Excel / Google Sheets, Canva / Photoshop (basic), Keyword research toolsPerformance Parameters / KPIsCategoryKey MetricsTarget / Benchmark (Example)E-commerce SalesGMV Growth, Sell-through Rate+10–20% MoM growthAd EfficiencyACoS (Advertising Cost of Sales)≤ 20–30% (depending on category)ROI MetricsROAS (Return on Ad Spend)≥ 3x–5xEngagementCTR (Click Through Rate)≥ 1.5–2% (Meta)ConversionCVR (Conversion Rate)≥ 2–5% (depending on product)Cost ControlCAC (Customer Acquisition Cost)Within target CPA budgetInventory HealthOut-of-Stock Rate, Returns %≤ 5–10%Customer MetricsRatings, Reviews, Repeat Purchase Rate≥ 4star avg, growing trendQualificationsBachelor’s degree in Marketing, Business, E-commerce, or related field1–2 years of hands-on experience in marketplace management & paid adsStrong analytical and reporting skills using Excel, Analytics, and Ad dashboardsSoft SkillsAnalytical mindset with attention to detailProblem-solving & optimization-driven approachCross-functional coordination (design, supply chain, agency, etc.)Ownership, accountability, and result orientationPerformance IndicatorsSuccess in this role will be measured through:Month-over-month sales growth and profitabilityOptimized ACoS and improved ROAS across platformsIncreased conversion rates and reduced CACEnhanced organic ranking and brand visibility on marketplaces