Digital Marketing Manager

MetricStream is the global market leader for Integrated Governance, Risk, and Compliance (GRC) solutions delivered on an intelligent integrated platform. MetricStream’s purpose-built platform is proven with over a million global users, designed to serve GRC use cases across industries and powered by deep domain expertise, embedded content, rich context, integrated data, and explainable AI. Since 2001, MetricStream has empowered organizations to intuitively harness front-line intelligence that enables all stakeholders to make real-time risk-aware business decisions. Title: Manager Digital Marketing Job Location : - Bengaluru We are looking for a Digital Marketing Manager to lead our digital marketing efforts and drive measurable pipeline growth. In this role, you will own SEO strategy, paid media programs, email campaign execution, and conversion optimization initiatives. You’ll collaborate closely with the product marketing, inside sales and website teams on optimizing digital marketing programs through continuous improvements, but your core focus will be scaling digital campaigns that fuel demand for our solutions. This is a hands-on leadership role ideal for someone who thrives at the intersection of strategy, execution, and analytics. Key Responsibilities Build and execute a digital marketing roadmap that aligns with demand generation and sales pipeline goals. Lead and mentor the digital marketing team, including agencies and contractors, to deliver pipeline growth and ROI. Champion an AI-enabled, data-driven approach to campaign design, execution, and optimization. Own and scale MetricStream’s global SEO strategy to increase keyword rankings, organic traffic, and thought leadership visibility. Partner with the Website team to ensure technical SEO, site performance, and content optimization align with AI-First Connected GRC messaging. Manage planning, execution, and optimization of paid campaigns across Google Ads, LinkedIn, GDN, Demandbase, and other digital channels. Align campaigns with buyer journeys, personas (C-suite, risk, compliance, audit leaders), and verticals (BFSI, healthcare, energy, and beyond). Optimize budgets and bids to maximize Hot Leads, SQLs, and pipeline impact. Drive experimentation and testing of landing pages, lead forms, and user flows. Collaborate with the Website team on UI/UX refinements to improve conversion rates and pipeline contribution. Develop dashboards and reports to measure channel performance, pipeline contribution, and ROI (HubSpot, Salesforce, GA4, Demandbase and other tools). Translate data into actionable insights for leadership, ensuring digital programs directly support opportunity pipeline growth. Skills and Experience 7–10 years of digital marketing experience, including 3+ years in a manager or leadership role. Proven track record driving pipeline growth via SEO, SEM/PPC, and CRO. Hands-on expertise with HubSpot, Salesforce, Demandbase, Google Ads, LinkedIn Ads, and GA4. Strong knowledge of SEO tools such as SEMRush, Ahrefs, and Google Search Console. Data-driven and analytical, with the ability to show ROI and pipeline impact. Experience managing agencies and cross-functional stakeholders. Passion for digital innovation, AI-first strategies, and measurable marketing outcomes. Why Join MetricStream Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk. Work on AI-first, market-leading solutions that power the risk strategies of the world’s top enterprises. Collaborate with global teams and senior leadership to shape product and marketing direction. Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference. Education Bachelor's or Master's degree in Marketing