Digital Media Strategist

5 days ago


Eluru, India beBeePaidMediaSpecialist Full time

About the RoleWe are seeking a skilled Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for developing and executing end-to-end paid media strategies across multiple platforms, including Google Ads, Meta, and retargeting/display networks.Key Responsibilities:Plan, launch, manage, and optimize campaigns to achieve targeted CPL, CAC, and ROAS metrics.Develop audience targeting strategies tailored to B2B buyer personas, including persona research and segmentation.Create effective ad copy and brief design teams for creative assets, utilizing generative AI tools when appropriate.Set up and maintain conversion tracking, attribution, and reporting dashboards.Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.Conduct regular analysis of performance data to generate insights, optimizations, and recommendations.Requirements:5-8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution.Proven track record managing B2B campaigns targeting US or international markets.Expertise in Google Ads, Meta Business Manager, and retargeting/display networks.



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