Global Paid Media Strategist

2 weeks ago

bharatpur, India beBeeMarketing Full time

Our organization seeks a seasoned PPC/Media Buying Specialist to spearhead our global paid acquisition strategy.Job SummaryThis role is responsible for maximizing ROI and scaling user acquisition for our B2B SaaS platform through strategic planning, execution, and optimization.Key ResponsibilitiesStrategy, Execution, & OptimizationChannel Ownership: Manage the full lifecycle of all paid media campaigns across key platforms, including Google Ads, Meta Ads, and Campaign Manager.SaaS Strategy: Develop advanced full-funnel PPC strategies tailored for a SaaS product, emphasizing conversions that lead to high Customer Lifetime Value (LTV).Budget Management: Optimize budgets to ensure maximum Return on Ad Spend (ROAS) and efficient Cost Per Acquisition (CPA).Tracking, Analysis, & ReportingAttribution & Tracking: Implement and manage advanced tracking and attribution systems to ensure accurate multi-touch attribution from ad click to trial sign-up and pipeline creation.Data Analysis: Conduct deep performance analysis using Google Analytics and other specialized analytics tools to generate clear, actionable insights and forecasts.Forecasting & Reporting: Provide regular reports on campaign performance, budget pacing, and future spend recommendations, tying campaign success directly to business outcomes (MRR/ARR).

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