Digital Marketing Strategist

2 weeks ago


dindigul, India beBeeGrowth Full time

Job OpportunityThe role of PPC/Growth Manager involves setting up and managing digital advertising campaigns across various platforms, including Google Ads, Bing, Facebook, Instagram, and shopping campaigns. This includes conducting keyword research, creating engaging ad copy, managing budgets, and optimizing ad performance.Key ResponsibilitiesEstablish and manage Google AdWords and Bing campaigns to drive conversions and salesOversee paid social media campaigns across Facebook, Instagram, and other platforms to increase brand awareness and engagementDevelop and execute effective shopping campaigns to promote products and servicesGain a deep understanding of the company's product offerings and competitors in the marketProvide regular status updates as part of the team to ensure seamless collaboration and communicationEnsure accurate conversion tracking and key performance indicator (KPI) measurements are in placeEffectively manage spending to meet assigned goals and objectivesRequirementsBachelor's degree or higher from an accredited institutionMinimum 4 years of experience in pay-per-click (PPC) advertising, with expertise in Google Ads and Facebook AdsExperience working with programmatic media buying is highly advantageousExperience with e-commerce setups is preferredStrong analytical skills and data analysis experienceBasic proficiency in Microsoft ExcelEffective communication and quick learning abilitiesExceptional attention to detail and a results-driven approach



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