People Matters | Associate, Content and Event
3 weeks ago
Job Title: Content and Events (Associate)
Company Description
People Matters is a niche media company that engages with thousands of professionals, and business and HR leaders to challenge, transform, and enrich how talent management contributes to business success.
Job Overview:
We are seeking a dynamic and creative individual to join our team as a Content and Events Associate. This role combines the skills of a research-driven, versatile writer with the ability to conceptualise innovative ideas and contribute to physical events and roundtables. The ideal candidate will play a pivotal role in shaping our brand narrative, driving engagement through written content, and ensuring the successful execution of events that align with our organisational objectives.
Key Responsibilities:
(1) Content Strategy for Conferences and Events:
- Ideate and craft compelling content themes and pillars for annual conferences and customised events.
- Design a content strategy to excite the delegates and draw meaningful outcomes for all stakeholders.
- Scale content delivery models to create effortless community and partner experience and drive business efficiency.
- Align and work closely with the Events team, Sales Team, and Conference Sponsors/Partners.
(2) Marketing Content for Digital:
- Design,plan, and lead the conference marketing agenda for annual conferences and customised events.
- Craft engaging and informative articles, blog posts, and thought leadership pieces that resonate with our target audience.
- Develop persuasive ideas and concept notes to support business development initiatives – such as LinkedIn Lives, TweetChats and Webinars.
(3) Innovative Initiatives at Events:
- Design concepts and plan for partner-led events, including roundtable discussions, engagement activities.
- Come up with innovative formats for engaging delegates and participants for events, ensuring a seamless and impactful experience for participants.
(4) Events Communication Strategy:
- Collaborate with cross-functional teams to develop and implement a comprehensive communication strategy.
- Ensure consistency in messaging across digital platforms and events.
- Ensure all partner requirements are followed across digital and social channels.
(5) Networking and Stakeholder Management:
- Build and nurture relationships with key stakeholders, speakers, and industry influencers.
- Represent the organisation at events and establish a strong presence within relevant professional communities.
Qualifications:
- Bachelor's degree in Journalism, English, Mass Communication, or a relevant field
- 1-2 years of proven work experience in research and content marketing (Any exposure in Marketing, HR and corporate communication is an added advantage)
- Proficient in MS Office and other content management software
- Excellent interpersonal, communication, and writing skills
- Ability to build an understanding of readers’ preferences, synthesize information, and put across the idea in a clear, concise, and cohesive manner
- Strong project management skills including attention to detail, time management, team collaboration, stakeholder engagement
- Any experience in social media content management is preferred
- Ability to work independently and as part of a team with a total ownership mindset
- Ability to manage work under ambiguity and changing priorities at a fast pace
Salary: As per market standards
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