SEO Specialist

Company Description Whirlwind is in the business of getting things done. Questioning status quo and finding straight-up answers for marketing challenges in the digital space. We are a sharp, compact team of professionals who are go-getting solutions in the brave new online world. Solutions that impact not just creative effectiveness parameters, but also the clients' bottom-line. The fun, young workplace is ideal breeding ground for fresh ideas and fresher coffee. Stationed in Vadodara, Whirlwind has been steadily growing over the past five years and is geared for further growth in the coming time. And we are looking for people who wouldn't mind rolling up their sleeves and getting down to business. Of getting things done. Job Description For the post of SEO Specialist, the ideal candidate will have 2-5 years of experience in online marketing with a well-rounded background in search management. The candidate should have specific experience focused on analyzing and increasing organic search traffic through both, technical website factors and authority building as well as on-page and off-page optimization. This person will be responsible for implementing methods to improve clients' website's organic rankings as well as documenting SEO/Social changes, and communicating changes to team members. Someone with knowledge of recognizing, buying and selling high PR sites to build a high PR network will be highly preferred.We're looking for someone to become a core member of our team, interested in working in a fast-pace, small business environment, who is eager to learn, stay up-to-date on the latest internet marketing techniques, and help grow our digital marketing agency. The ideal candidate needs to be organized, understand business drivers, and possess effective communication skills. QualificationsProficient in using various SEO softwares and cloud servicesAdvanced knowledge of Microsoft Excel and it's applicable usage in SEOExcellent communication and writing skills in English2-5 years experience in SEO and Online MarketingBachelor's Degree in Degree in Marketing, Business Administration, Economics, Math, or related field is a plus but not requiredDesired Skills & Experience:Understanding of front-end web developmentWeb development experience or html coding knowledge is a plusExperience with WordPress Additional Information Essential Duties & Core Responsibilities:Strategy, Proposals, & AuditsStrategy: Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing an successful SEO campaign.Proposals: Create SEO proposals based on strategic research, offering several options in a clear, concise way that meet client needs and result in a successful SEO campaign.Audits: Evaluate websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of a website.  Troubleshoot errors via Webmaster Tools and produce an audit that summarizes a website's SEO situation.SEO StrategyIndustry research & competitive analysisResearch, analyze, and develop a keyword strategyMonitor ranking reports and adjust strategy as necessaryMonitor traffic performance and quantify results using Google AnalyticsComplete monthly client reportsOn-Page SEO StrategyMake on-site recommendations (Title, H1, Content – familiarity with HTML is necessary)Implement recommended changes in client CMS / WebsiteComplete technical website audit reports & recommend changesOff-Page SEO StrategyDevelop and execute effective authority building strategiesEngage in social strategies to promote clients and increase authorityPerform link pruning and backlink audits to help clients have a clean link profile which is safe from any penalties from search engines