Digital Media Strategist

2 weeks ago


alwar, India beBeeSpecialist Full time

About us:Businesses face rapidly changing competitive environments. Companies that navigate obstacles and react to market conditions are better positioned for long-term success. We empower business owners to make informed decisions and positively impact profitability.We provide integrated solutions across multiple functional areas and disciplines. Our expertise includes technological aptitude and deep domain experience. We support clients with efficient systems and processes, reliable data, and industry insights.The Paid Media Specialist will own end-to-end paid media strategy and execution. This includes Google Ads, Meta, and retargeting/display platforms. The specialist will plan, launch, manage, and optimize campaigns to achieve specific targets.Audience targeting strategies will be developed tailored to our buyer personas.Effective ad copy will be written, and design teams will be briefed for creative assets using AI tools.Conversion tracking, attribution, and reporting dashboards will be set up and maintained.Pacing will be managed to maximize ROI.Regular analysis of performance data will generate insights, optimizations, and recommendations.Landing page strategies and A/B testing will be planned and executed for conversion rate optimization (CRO). Agencies, freelancers, or vendors may be coordinated with for media buying, creative, or analytics support.



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